Peter Kefalas Email & Phone Number

Greater Boston Area

Selected to executive leadership team to transform underperforming business and drive revenue growth and market position worldwide, while optimizing the user experience (UX). Maintained global accountability over all of Monster’s job advertising products and revenues. As a functional product leader, accountable to design, build, deploy, and scale ad, data, and tech platforms in alignment with organizational vision. Directed offshore product, marketing, and developing teams. Managed a $50M… Show more Selected to executive leadership team to transform underperforming business and drive revenue growth and market position worldwide, while optimizing the user experience (UX). Maintained global accountability over all of Monster’s job advertising products and revenues. As a functional product leader, accountable to design, build, deploy, and scale ad, data, and tech platforms in alignment with organizational vision. Directed offshore product, marketing, and developing teams. Managed a $50M global digital performance marketing budget; reduced spend by $200M in lifetime marketing costs by driving SEO/SEM to optimize traffic to site. Led various high-profile cross-functional teams, ensuring delivery of workflow within established scope, schedule, and budget to meet defined business requirements. ► Launched the fastest growing product in Monster’s history, CAN, delivering a value of $800M+ in gross sales with over 70% net profit margin (NPM). ► Integral in the creation of the largest global career-focused advertising network, with over 170M unique visitors. ► Developed and implemented global SEO program and scaled to over 40 markets. ► Through effective digital marketing, within 30 days of new product launch, doubled US monthly applicant flow, delivering significant return on investment to client corporations.► Due to the delivery of data-driven decisions, marketplace influence, and capital investment, launched the operators: Glassdoor, Ziprecruiter, Jobs2Careers, and Appcast.► Delivered products to distribute content pragmatically, realizing value to both the business and end user. Show less

Greater Boston Area

Led initiatives accountable for feedback from site traffic and conversion, as well as product revenue and sales, collaborating with diverse business units to drive revenue and core business, while improving audience key performance indicators (KPI). Designed, built, deployed, and scaled foundational platforms. Recruited, hired, and trained a sales team to launch new job advertising pay for performance (PFP) product. ► Successfully launched and took to market PFP product, resulting in… Show more Led initiatives accountable for feedback from site traffic and conversion, as well as product revenue and sales, collaborating with diverse business units to drive revenue and core business, while improving audience key performance indicators (KPI). Designed, built, deployed, and scaled foundational platforms. Recruited, hired, and trained a sales team to launch new job advertising pay for performance (PFP) product. ► Successfully launched and took to market PFP product, resulting in considerable revenue growth annually.► Managed multiple development teams and scaled a real-time data streaming platform to create big data dashboards populated with real-time data and leveraging Application Programming Interface (API) in support of business intelligence initiatives and strategic decision making. Show less

Greater Boston Area

Directed the comprehensive loan process from origination through execution, collaborating with underwriters to evaluate risk and drive business. Developed and launched loan origination process, adopted at all levels due to success. Created and facilitate new hire trainings across East Coast. Managed the performance, accountability, and operations. Reconstituted sales script and trained all employees on newly implemented best practices, leveraging change management skills to drive adoption of… Show more Directed the comprehensive loan process from origination through execution, collaborating with underwriters to evaluate risk and drive business. Developed and launched loan origination process, adopted at all levels due to success. Created and facilitate new hire trainings across East Coast. Managed the performance, accountability, and operations. Reconstituted sales script and trained all employees on newly implemented best practices, leveraging change management skills to drive adoption of new process. ► Ranked as #1 across entire corporation for internet lead channel generation, loan volume, and lead channel conversion performing at 300% of company average.► Led the branch, region, and eastern division in term loan generation, ranking #12 in overall loan generation organization-wide.► Outperformed in inbound lead conversion, delivering 200% of key performance indicators, transitioning 50% of prospects to clients. Show less

Greater Boston Area

Integral in providing direction and support to startup, developing and deploying product suite to lead reach, page views, and user registrations to deliver 27% of annual revenue. Oversaw technical innovation from concept through execution and management, including oversight for User Experience (UX) and User Interface (UI) design, production engineering, front end web development, quality assurance, and project management. Served in diverse roles: General Manager, Vertical Sales Manager… Show more Integral in providing direction and support to startup, developing and deploying product suite to lead reach, page views, and user registrations to deliver 27% of annual revenue. Oversaw technical innovation from concept through execution and management, including oversight for User Experience (UX) and User Interface (UI) design, production engineering, front end web development, quality assurance, and project management. Served in diverse roles: General Manager, Vertical Sales Manager, Business Analyst, and Senior Editor. Built and managed the largest online community while introducing the concept of blogging to mainstream across the United States by building and launching the first web portal to deliver blogging tools.► Delivered two of the most trafficked websites across the internet.► Drove revenue and audience engagement, with over 30M registered users and 1.5B pages views monthly by building and deploying the leading teen destination globally until MySpace was launched.► Generated extensive recurrent revenue, increased advertising revenue, and cost per thousand impressions, while participating in beta phase of AdSense contract with Google to increase visibility. Show less

English & American Literature

English & American Literature