I help businesses find the essence of their stories, and tell that narrative with clarity and a lightness of touch.Our specialties are where other writing businesses fear to tread:1. Your first most important story in 2-10 words - what we call your Million Dollar Message2. Science and technical writing - explaining simply, without dumbing down, complicated stuff3. Writing training - education and templates to write convincing and persuasive content, along with self-assessment scalesMy process and understanding helps clients create meaningful messages and compulsive writing.Our expertise includes copy for:* websites, webpages (including especially your 'About') and blogs* social media, video, and industry upskilling/training* white papers, case studies, sales documents (and other curious copy)Punchline may be exactly the right fit for your business storytelling needs (and if we're not, we'll certainly put you in touch with someone who it).However, it all starts with a conversation.Give us a call.Examples of writing credits.Writing: Biotechnology - Creating Opportunities for New Zealand Sheep Farmers (Dec. 1999)Writing: A guide to Improved Lamb Growth - 400 Plus (Sept. 2000) (Condensed from a one metre high pile of research papers and documents)http://www.beeflambnz.com/Documents/Farm/400-plus-a-guide-to-improved-lamb-growth.pdfWriting: The NZ Biofuels Roadmap Summary Reporthttps://www.scionresearch.com/__data/assets/pdf_file/0005/63293/Biofuels_summary_report.pdf