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In November of 2014, I shifted my focus from CEO duties to further develop our product and innovative technology. As Chief Product Officer, I oversee all product aspects, from product design, product management, engineering, to technical support of the company. I work closely with the executive management team to grow Balluun through the development of the latest technological resources available in the trade show industry. It is my goal as Chief Product Officer to establish Balluun’s technical vision and lead all aspects of development and product innovation. I continue to direct our strategic direction, development, and future growth. In this capacity, I am able to work more closely with other department heads in order to improve efficiency and effectiveness of internal processes, as well as of product quality.

A global start-up, Balluun is dedicated to bringing the versatility of web and mobile applications to the traditional trade show experience. Balluun caters to every trade show industry worldwide. Its Universal Digital Tradeshow platform is suitable for trade show organizers of any size, in any market. In the perfect position to leverage its product in an as-of-yet untapped market, Balluun is the leader in the emerging field of providing social commerce for trade shows and wholesale business networks worldwide. With Balluun’s platform, trade shows can offer their attendees and exhibitors access to a digital marketplace that does business year-round. Buyers and sellers can connect with one another before, during, and after the physical trade show and continue conducting business 365 days a year. The Balluun platform perfectly complements the in-person experience of the trade show and brings buying and selling to the next, digital level. Balluun’s partnerships include some of the biggest names in the trade show industry today. Advanstar and Toy Industry Association (TIA) have both licensed Balluun’s platform to enhance their trade show experiences as the industry moves quickly toward digital solutions in a modern world. As CEO, I set the vision, mission, and strategy for our company’s growth. I spread and maintained these messages both externally and internally. In addition, I built, led, and mentored our management team and shaped company and management culture. I met with investors and other key figures in the trade show industry to promote our product and secure resources from the capital market needed by our team to execute our overall strategy. As Founder, I brought the vision and idea behind Balluun to fruition over the course of five years. During this time, I led the team I built in shaping and refining this vision into the company it is today, with a competitive product that is the leader in innovation in its field.

Responsible for the development of the California University system as well as some key Government Agencies. Developed AT in this customer base (WLAN, Security, UC, Data Center, etc.) for Cisco's future success. Developed Stanford Hospital and UCSF Medical Center’s (FY2006) for Cisco's future success. Lead the Higher Education teams throughout the State of California to address a unique strategy against our competition. Responsible to re-establish the relationship with worlds largest University System (CSU System) for Cisco's stronghold in the US education system.

Developed high-touch accounts in the vertical markets of Education, Research, and Healthcare throughout Germany. Implemented vertical market strategy in South-West Germany and maintained the top position in both percentage and revenue. Developed Europe’s largest research Institute FHG as a key client. Built strong customer relationships through long-term strategizing around the market ecosystem and customer goals. Engaged in cross-industry, international business development.

Responsible for acquisition of strategic customers in the vertical electronic industry market during the liberalization of the telephone and service provider market in Germany in 1998. Evangelized data services in the new market. Acquisition of new customers to ARCOR , the second largest telecommunication carrier & service provider in Germany. Key engaged clients in that vertical focus include: Braun (Gillette), Fujitsu, Honeywell.

Responsible for customer acquisition in a defined region from different vertical industrial markets, including automotive, pharmaceutical, finance, commercial, as well as in public sectors such as local government and education. Increased revenue by 300% within designated region. Closed strategic frame-contracts to supply Cisco routers to the German government.

Diploma thesis in the production planning division of the 5- and 7-series. Thesis on production planning ahead of the 5-series into production entitled “Process planning of the material provision to the assembly line at the introduction of new series on the example of the 5-series”.

Internship in the production planning division.Assist the technical planning division on the production of the 5 and 7-series.