Experienced general manager in wholesale and retail within the international sports,- outdoor,- lifestyle,- and fashion industry. Experience in sports marketing, category marketing, brand marketing, sales management. Experienced General Manager in the Sporting Goods BusinessManaging Director Beebielove B.V. - Haarlem - The NetherlandsBeebielove designs develops and markets 4 different kids and baby clothing brands. The brands are distributed across Europe with a strong presence in the Benelux, sales activities in BtoB and BtoC retail with our own webshops and retailInterim Commercial Director Arli Group B.V. / Hemsson B.V. - Enschede - The NetherlandsManaged the integration of 2 recently acquired companies in a private equity portfolio within the branded home and living industry. Strong focus on new marketing concepts, new distribution channels and new product concepts for all the brand within the groupInterim Marketing Manager Keen Footwear - Rotterdam - The NetherlandsOverseeing all aspect of branding, company positioning, and cost reduction. Produce high-quality marketing and media strategies. Update marketing campaigns of business as per stakeholder’s demands. Manage team members and documented information for business recordBusiness Development USA & Canada Protest Sportswear - Warmond - The NetherlandsI deliver strategic planning and 'going to market' plan for expansion to the USA and implemented effective rules and regulations in priority basis to achieve market statusRetail Expert Bundl Corporate Venture Development - Antwerp - BelgiumAssisted in Corporate Venture sessions to define new possible ideas and concepts for the retail industry around e.g. blockchain technology, Artificial Intelligence/Virtual RealityEuretco Label Company - Houten - The NetherlandsBusiness of €24M within EMEA, Initiated professional category management solutions at key partners across EMEA and delivered state of the art marketing programs

Achieved European turnover of 6.3M and boosted company’s revenue by 20% as compare to 2016. Increase sales and created new market opportunities and executed greater shareholder value.Directed sales and business development functions, including new products delivery to customers.

Increased business sales from €4. 3M to €6.5M in 2014 Developed and implemented creative selling strategies to meet business objectives.Led accounting operations and created detailed reports for financial accuracy and completeness.

Executed sales policies and activities that raised business progress.Updated all marketing campaigns of business as per stakeholder’s demands.

Board member responsible for the development, sales and distribution strategies of our brands and concepts for Puma and Tommy Hilfiger within the European Area. Full P&L responsibility, EUR 90 million in revenues. Managed the transition from a sales agency based European organization to a subsidiary owned company. Opened consignment business with shop in shops with multiple European retailers. (e.g. Karstad,Kaufhof, V&D) Introduced the new PUMA Bodywear and swimwear concepts in Europe.

Increased business sales from €5M in 1997 to plus €90M in 2006. Full P&L responsibility.Developed and implemented creative sales and marketing strategies to meet the business objectives. Created a best in class team that managed the Puma brand within the Benelux, multi language, both in wholesale to retail and own retail. Opened and successfully managed our Puma owned outlets and concept stores. Led accounting operations and created detailed reports for financial accuracy and completeness.

FGHS is the Trade Organization for the sports industry in The Netherlands. The board members represent the industry in fields like e.g. political lobbying, trade and business development for the sector, legal, logistics, customs, collective labour agreements. FGHS is member of the European Sports business association.

Achieved strong growth in alle categories over the years with an average of 30 percent per year. Introduced Nike futures sales program to retailers within the area, creating better terms for retail while at the same time dramatically decreasing the inventory risk for the company. Active member of the global Future Net team focussing on the introduction of innovative sales tools. Part of the team that established a state of the art European logistics center in Laakdal-Belgium.