Peter Kropp Email & Phone Number

London, England, Gb

Senior Director leading a 40,000 person independent sales force for the direct selling arm of the Body Shop - the Body Shop at Home, across 3 markets with a total annual revenue of £220M per annum. Lead the strategic re-platforming of the channel and setting the foundations for further market expansion.

Gilbert, Az, Us

Lehi, Utah, Us

Frisco, Tx, Us

• Direct the international country portfolio and lead an international team of 70 global employees with a net 30% contribution to corporate sales with project 23% growth for 2015 targeting $40M USD sales• Strategic leadership for global markets in Asia, Canada, and Central America• Drive tactical 5 year market expansion plan targeting for Malaysia, Australia, Indonesia and Thailand (2015 – 2018)• Corporate leadership for an international sales force of 50,000 sales consultants across 10 markets• Responsible for annual $3M USD global sales incentive, meeting and recognition platform• Direct report to the CEO and member of corporate executive committee with 10 direct reports• Led strategic re-evaluation of international footprint and strategic product portfolio. Aligned current market footprint into ‘pillar markets’, ‘focus markets’, and ‘future markets’ and realigned staffing, budgeting, and investment focus to sales growth strategy• Evaluated market potential of current geographic landscape. Closed non-productive markets, eliminated non-core activities and downsized unnecessary P&L obligations• Restructured international support team to better serve markets. Downsized non-core functions, created new roles in core areas and eliminated/reallocated headcount to core business areas• Created 24-month strategic sales, events and product launch calendar focusing on three core platforms • Reworked KPI reporting for use in global budgeting, sales force projection, and strategic planning. • Updated incentive landscape for international markets to provide better segmented rewards and recognition structure to target sales action plan• Aligned regulatory planning to provide better market oversight and review. • Created market entry template for new markets with timelines and budgeting for a five year roadmap• In-depth evaluation compensation system and laid out strategic recommendation for critical adjustments to drive more aligned, sustainable, sales behaviors

Thousand Oaks, California, Us

Leadership• Target global strategic sales and training initiatives to drive acceleration of global performance with the target to add 400,000 consultants within 5 year period.• Create new global department to build standardized approaches to sales and training using best in class from existing markets and creating new approaches to sales force growth and retention.• Direct Global Strategic programs for accelerated new market entry, create and implement turn around strategies for flagging markets and target actions for specific narrow scope sales actions• Create global sales training strategy and create master sales training materials for global independent sales field while developing internal standardized training and monitoring platforms for sales teams.• Lead matrix based teams in various markets for targeted sales action campaigns and roll out of global sales and training platforms to disparate catalogue and party plan selling groups• Direct report to the CEOAchievements• Create global training platforms synergizing best in class platforms that have resulted in exceptional improvements in core sales force behaviour with a 2x increase productivity over the net aggregate base, accelerating leadership development increasing leadership counts by 66% and group performance results by 25% leading to 1st place performance by all internal standard KPI measurements• Aggressive turn around projects have led to a stable 80% sales improvement month on month with consistent month of grow of net average sales of 23% and stemming top-line sales loss by 50%.• Develop framework for localization of training matrix that are relevant for 1st world and emerging markets alike• Lead in measurement of performance matrix for various compensation plans providing consultancy to internal markets to put in place strategies for modernization, alignment and improvement.

Thousand Oaks, California, Us

Leadership• Project leader for New Market development with investment budgets of 4 Million USD per market developing sales, marketing, training and brand launch strategies with targeted sales of 25 Million USD within a 36 month period.o Directed restructuring of compensation plan and implementation across multiple markets brining new market strategy under singular key sales strategic platform in company history.o Special Projects:~Indonesia- 9 month project to accelerate sales development resulting in to 43% MoM Growth in final quarter and 21% growth over strategic period with strategic plans to 4x sales by end 2014 and overachieve budget by 210%~Russia realigning all the key business fundamentals leading to 4 months of consecutive over budget with almost doubling of sales in a 4 month period and in-creasing leadership payouts by 38% while keeping commission structure in alignment with budget targets. ~ North Asia - Strategic sales evaluation on a performance and compensation level for possible M&A Acquisitions.~ India - Strategic project leadership in India setting base strategy leading to 150% growth rate within 12 month calendar period.• Develop long strategies for Asia market expansion including market analysis, market studies, strategic planning, product selection, and budget development, launch and project implementation.• Recruit, train and mentor national and regional sales and marketing teams• Direct report SVP and CEO.

Schaffhausen, Schaffhausen, Ch

Leadership• Developed unique creative concepts and project management for global sales incentives for a global sales force of 1.2 million independent sales consultants.• 20 Million Euro budget responsible for global sales incentives for 70 worldwide offices managing budg-ets, contracts, invoicing, and reconciliation for multiple sales and marketing projects with 2 years time-line from inception to completion.• Led multi-cultural teams of 80+ in an international matrix organization.• Direct Report Sales Support President and COO/CEO.Achievements• Developed team with to manage program growth of over 70% in a 7 year period with project increase from 2 to 8 international projects per year while maintain target to actual with only 1.2 deviation from global budget targets.• Drove operational and customer support programs resulting in an improvement in consultant satisfac-tion by 24% in an 18 month period.• Created unique marketing and brand launch projects for multi-lingual/multi-cultural audience on in over 40 countries and 5 continents centralizing all communication under one global incentive platform with overall results in savings of 15% and a reduction in head count of 6• Built new sales incentive department, centralized all supplier contracts, destination selection, bid pro-cess, negotiation, vendor supervision, direction of support teams and launch of global sales resulting in maintenance of budget targets from 2001 to 2008 with only a 2% increase in net costs per person year on year.• Award winning incentives and conferences: “Eventoplus - Best Incentive Spain 2007”; “BEA Italia Best Corporate Event Italy 2009”; “2nd place BEA Best European Event 2009”• Developed and implemented CSR activities with a youth charity establishing internship programs, mer-chandising development activities, and personal mentoring

Schaffhausen, Schaffhausen, Ch

Leadership• Managed Marketing and Sales support teams creating and implementing full marketing strategies for Russia resulting in doubling of market turn-over in a 24 month period.• Directed staff of 11 managers in the area of catalog design, print production, advertising, incentive management, and competitor analysis • Sales and Marketing Training Lead for Russia new regions, Central Asia, and Caucuses.• Managed global network of Creative/Communication and Destination Management agencies.• Direct report to Regional Director.Achievements• Re-aligned sales incentive process to manage a 66% growth in 5 years, providing innovative solutions in alignment with global sales strategies• Directed transition from quarterly to monthly sales promotional planning to generate doubling of sales in a 2 year period from 250 Million USD to 500 Million USD• Produced multi-faceted advertising campaigns for launch of new cosmetics and skin care lines leading to No. 1 (from 3rd) and No. 3 (from 7th) market positions • Led takeover of competitive business and incorporation of sales force and product range into existing sales portfolio • Managed Marketing and Sales Portfolio through economic collapse (1998) with a net decrease in sales of 50% and to recovery in 2001 working as part of significantly downsized corporate team to sales re-covery to same net sales within an 18 month period eventually building the market to be the number 1 performer with the global sales portfolio.

Schaffhausen, Schaffhausen, Ch

Leadership• Managed all operations, warehouse, and customer service teams for 11 branch offices with 250 em-ployees and 52 million USD in annual sales.• Lead project manager for new regional business development strategy opening new office, hiring teams and coaching management teams of new branch offices.• Project lead for operational development of new sales offices in Kazakhstan and Georgia.• Direct report to regional director.Achievements• Opened 5 new regional offices in 18 months with infrastructure investments valued at 500,000 USD per office, hiring and training 175 new employees as part of an aggressive regional growth strategy critical to successfully drive an 82% increase in sales in 3 years • Reduced operating costs by 15% on a 20 million Euro budget generating savings of approximately 3 mil-lion euro over a 5 year period without a decrease in service quality• Implemented data management systems, budgeting procedures, and stringent project management guidelines to manage 22% annual growth without increasing staffing or overheads • Streamlined operations, reduced costs by 15%, enhanced service, eliminated unnecessary procedures, and improved productivity while maintaining team motivation during a severe economic downturn• Developed systems and procedures to expand distribution to new regions and “hard to reach” sales areas by creating over 150 individual “pick up” points and “mini-offices”

Consulting contract for small start up in St. Peterburg, Russia specializing in distriubtion of health supplements. Reoriented strategic path of company to target specifc, high product imports with pre-sold container lots of products.Initiated marketing campaign in a virgin marketing space with limited to no budget.Sourced and solicited new clients in a highly competative, raw, FMCG arena.

Responsible for various projects within the company including:- product purchasing for operations in Russian Far East- trade of consumers goods with clients in Russian Far East- Crew and Staff managment- Translation and interpretation

Seattle, Washington, Us

In Bound program manager for Alsaka Airlines Tour operations to the Russian Far East - Vladivostok. Managed 4 inbound tour groups per month. Travelled extensively throughout region: Magadan, Vladivostok, Khabarovsk, Irkutsk and Sakhalin.

Seattle, Wa, Us

Managed various academic conferences visiting the University of Washington.

Non Degree - Executive Coaching Program, Organizational Leadership

Master Of Business Administration (Mba), International Business

Advanced Leadership Training, Business Management

Ma, Slavic Languages And Literature

Ma Level Studies, Slavic Languages And Literature

Ba, Dual Major - International Relations And Russian Area Studies

Ba, Russian Area Studies

Russian Language

Russian Language