Peter Landry Email and Phone Number

A vehicle’s Product Information Specialist acts as the Agency’s internal advisor who gathers global client and competitive vehicle product information, analyzes the marketable strengths and potential threats, and succinctly communicates the relevant findings to specific audiences, including creative and strategy for concept development and production for copy and imagery accuracy. Major Responsibilities: ▪ Develop working relationships with all clients, including Product Marketing/Brand/Communication Managers and Program Engineers in various regions, as sources of information and approvals▪ Proactively cultivate, maintain, and publish a library of comprehensive product information for assigned vehicles to be used in various downstream communication needs with emphasis on strategic alignment▪ Obtain and distribute all things product-related, including engineering details, feature functionality, mid-cycle change information, vehicle segmentation, reference photography and color/material samples▪ Actively participate in creating the agency’s Virtual Garage by gathering and validating materials to assist production of Portable Data Models (PDMs)▪ Maintain, compile, verify, and assign product accurate metadata for agency DAM (Digital Asset Management) systems▪ Translate collected data into a comprehensive understanding of a vehicle’s marketable strengths and competitive weaknesses that can be understood by someone not familiar with the automotive industry▪ Work with Product Insights Manager and GTB Legal to research and provide substantiation for vehicle-to-vehicle competitive claims▪ reviews and validations of all Ford/Lincoln Division advertising and communications materials, including but not limited to copy and imagery for use in print, broadcast, digital and CRM▪ When necessary, ensure product-specific communications are submitted to Ford Engineering▪ Offer suggestions and recommendations to ensure continuous process improvement

National auto show - product specialist

Auto show product specialist for Ford Motor Company• I was picked to be by Ford as a Guide (management like position), Ford motor company also picked me to represent the brand live on tv screens during auto shows nationwide and automotive events.• As a product specialist its my role to answer consumer and media questions on the entire Ford Motor Company lineup along with answer technical questions and provide feedback to Ford Motor Company

I worked many automotive events including the followingThe Pirelli World Challenge Tour- Nation wide2013/14 season2015/2016 seasonM fest (a BMW sponsored event) May 2014V series race classes (nationwide) 2015 lead product specialist - Cadillac track experience program 2015 season CEE PROGRAMS/ customer experience program for Cadillac - this program was focused around the V program (Cadillacs high performance cars) and took place throughout many national race tracks in the USA concours d'elegance pebble beach 2014

Trained at Chrysler's Corporate HeadquartersTouring as a Product Specialist on the National Auto show tour working on the show floor and a right seat driver and product specialist on their auto show ride and drive program - Extensive training, through Dealerconnect.com Chrysler Academythese courses require an 80% Pass rate- I am trained in the followingChrysler BrandDodge Jeep Jeep 4x4 SystemsRam TrucksRam commercial FleetFiatMopar SRT - Chryslers High performance VehiclesThis Requires me to be also very knowledgeable about competitor models in the automotive field-Lead generation and product knowledge-Introducing a new model-Right Seat driver-Technology Specialist--Delivering key product messages-Work with a Vast amount of consumers-Creating a turnkey event-Demonstrating performance technology-Certifying competitive advantages.-Walk arounds and brand knowledge was key in a successful event.

My job as an Customer Experience Advocate is to help evaluate the quality of customer experience within a select group of automotive dealerships. Success with this positionrequires me to be detail-oriented with strong communication and leadership skills that offera neutral perspective.This position as a Customer Experience Advocates, is an importantpart of our program's overall success. This is a contract Position with AMCI and I work as analternate on this program to fill in open schedule dates.A Sample of Job Functions:Lead the evaluation process at each dealership, using an iPad, ensuring thoroughness of theevaluation, consistency from dealer to dealer and faithfulness to the criteria.Conduct andpresent findings to top level managersMaintain an accurate appointment calendar and visitrecords.Create and track invoices and expenses for visits.Proactively share observationsand ideas at each visit.Collaborate with other team members to continually improveperformance and the quality of assessments.My territory consist of the mid west region of the United States with training at Nissan in Nashville,TNContract position

Working directly on a regional campaign with Jaguar Land Rover Ultimately the program ended due to the territoryThis program required me to interact with not only consumers but local dealerships and regional event representatives. This program required me to have knowledge on the entire JLR line up and collect quality lead generation from these events. I was chosen by the brand as one of 4 trained specialists in the Michigan market

Nation Wide workNational Product Specialist For Mercedes-Benz, Trained at the Mercedes-Benz USA headquarters in New jersey. Educated in the entire Mercedes-Benz and Smart car company automotive Lineup.Working directly on Mercedes-Benz sponsorship events such as , Fashion week sponsored by Mercedes-Benz, National Auto show tour stops, AMG academy and AMG high performance events, 2014 Mercedes Benz Evolution tour (2014 CLA & 2015 GLA + AMG models), U.S Open events and PGA golf events. My position requires the following: -Lead generation and product knowledge -Introducing a new model-Delivering key product messages-Creating a turnkey event-Demonstrating performance technology-Certifying competitive advantages.-Helping ROI on new models in this luxury car lineup -”Walk around's” and brand knowledge Worked directly with Lead generation and maintaining Hot leads for Mbusa.