Peter Lang Email & Phone Number

Burlington, ON, CA

Mississauga, Ontario, Canada

Burlington, Ontario, Canada

Windsor, Ontario, Canada

• Reporting to the VP of Business Development, responsible for the entire P & L for the Vanguard Sales Agency, a division of Peak Processing Solutions
• Created, planned, and executed an organizational structure, sales strategy, branding, and go-to-market model for Cannabis 2.0 products, for 4 months while in previous role
• Managing a team of Sales Professionals across every province in Canada, while securing new distribution partnerships from brands across North America

Windsor, Ontario, Canada

• Secured business partnerships from large and small organizations to develop, produce and commercialize Cannabis-infused beverages across Canada, including white-label brands
• Maintained and developed relationships with the various Provincial Boards and facilitated distribution agreements between them and our partners
• Prospected, facilitated and secured a long-term partnership with the Boston Beer Company, for both R & D and Production, the largest deal in the history of the… Show more
• Prospected, facilitated and secured a long-term partnership with the Boston Beer Company, for both R & D and Production, the largest deal in the history of the organization
• Developed and produced content for the launch of all Digital platforms Show less

Toronto, Canada Area

• Co-founded and started the company from the ground level
• Built, Launched, and Developed a new brand, Locker Room Lager
• Responsible for growing the brand across all channels in Ontario, Manitoba and Alberta, and establishing brand in new markets (Atlantic Canada, USA)
• Managed employees, contract workers, and Agency partners across all regions
• Develop monthly, quarterly, and annual sales objectives and incentives for business growth
• Key Account Management with strong… Show more

Toronto, Canada Area

• Managed the largest volume contributing region to the company with 9 direct reports
• Recipient of the 2016 Moosehead “Leadership” Award for Canada
• Developed a young, inexperienced team into strong performers, while reaching Volume, Distribution, and Profitability KPI’s in all Channels
• Worked closely with Director of Sales to implement long-term strategy and actionable processes to improve results
• Designed and implemented a New Budget Building and Execution process for… Show more
• Designed and implemented a New Budget Building and Execution process for Territory Managers Show less

Toronto, Canada Area

• Promoted to this role, while maintaining Territory Manager role for an additional 4 months
• Lead, support, and develop continuous improvement initiatives in the Sales & Marketing departments through the use of Lean Six Sigma principles, methodology, and tools.
• Develop and manage project goals, strategy, plans, scheduling, resource allocation, cost estimates, process flows, quality control, risk identification, change management and contingency plans
• Engage employees in the… Show more
• Engage employees in the design of the change, and ensure all understand their new roles post implementation.
• Train employees on new system and process skills related to the change.

Oakville/Burlington/Hamilton

• Recipient of the 2013 “Sales Person of the Year” Award for Canada
• Achieved volume growth of 31% and product distribution growth of 46% over the duration of the role
• Sold across 21 different brands within the Domestic, Premium, Craft and Import categories
• Developed and delivered annual plans for On-premise, Retail, and Key Accounts while maintaining trade spend objectives
• Winner of all 3 Sales Incentives in 2013 (Twisted Tea, Samuel Adams, Paulaner) by achieving the highest… Show more
• Winner of all 3 Sales Incentives in 2013 (Twisted Tea, Samuel Adams, Paulaner) by achieving the highest volume and distribution growth across all 3 brands Show less

Niagara Region

• Promoted to senior Niagara Region territory and received the 2010 Territory Manager of the Year Award for Southern Ontario
• Developed and delivered annual plans for all On-Premise, LCBO, Beer Store, and Agency accounts while maintaining trade spend objectives in the Niagara Region
• Achieved growth in Volume and Market Share for 3 consecutive years, finishing ahead of assigned targets while staying under-budget, in both the on-premise and retail channels
• Developed my own regional… Show more
• Developed my own regional On-premise Activation across 12 different accounts that was adopted and implemented by the organization across Canada, known as “Budweiser: First Beeriod”
• Hired and Managed a promotional team that executed brand launches, sampling events, and customized promotions Show less

Niagara Region

• Achieved over 100% of sales volume and share targets over 1.5 years in role
• Developed and delivered annual plans for all On-Premise accounts while maintaining trade spend objectives in the Niagara Region
• Sold across all brands Budweiser, Bud Light, Alexander Keith’s, Stella Artois, Lakeport, Blue, and a variety of other imported beers
• Team lead on organization and execution of the annual Fallsview Casino Tradeshow, largest On-Premise customer in the province
• Took over a… Show more
• Took over a territory in a 2-year, 6% decline and turned it into a growth position within 6 months Show less

Guelph/Brantford

• Sold across the KW, Guelph, Brantford and Brant County areas
• Achieved 110% of sales target by 3rd full month (expected to take 6 months)
• Responsible for making daily sales calls and cold calls on existing and prospective customers of all sizes in metal fabricating, vehicle conversion, materials handling and production facilities to sell a wide range of.
• Conducted presentations and demonstrations for large and small groups with new products

Banff, Alberta, Canada

London, Canada Area

-Assisted with the administration of the day-to-day operations of the human resources functions and duties-Resume Screening and Building Candidate lists for prospective job openings-Conducted Interviews for prospective administrative employees-Company employee communication-Compensation and benefits administration and recordkeeping-Maintaining employee.

Bachelor Of Arts (B.A.), Political Science

Post Graduate Management Certificate, Human Resources Management/Personnel Administration, General

Activities and Societies: Meets academic requirements for Certified Human Resources Professional designation (CHRP).