-Performed an analysis of conversion data from internal American Express channels on the Small Business Saturday campaign and made recommendations for the continued growth of the campaign. Results included increased CTRs and Card conversions from 2011 to 2012 -Trained and managed a team of two analysts on the American Express Small Business account. Both received excellent reviews on their 90 day review and developed into strong contributors to the Digitas S&A team -Oversaw the launch of 4 separate American Express webpages including creation and implementation of tagging, QA of tags, and performance readouts/optimization recommendations for clients. All campaigns exceeded goals set forth by clients-Led a team of senior analysts and analysts in an evaluation process for a data visualization software solution and oversaw implementation of the software through the NY S&A team resulting in added value reporting for all Digitas NY clients. Success on this project resulted in appointment to a Business Intelligence committee for all 7 Digitas offices-Created scopes for various new projects to ensure proper allocation of resources for the S&A team

-Managed cross-capability team responsible for updating reporting format of monthly OLA performance and creation of a Quarterly performance report resulting in the ability for clients to easily see the results of their marketing efforts-Analyzed OLA results for the small business vertical of American Express and recommended media and creative optimizations for the campaign resulting in a 27% increase in ROI from 2011 to 2012-Monitored the success of a Holiday branding campaign by reporting on media driven site conversions. Provided recommendations on the effectiveness of paid search and OLA components to increase ROI on similar branding campaign rolling out in Q2 2012 -Responsible for site analytics reporting and development of insights for website with over 3MM unique visits/month. Client was able to modify the user journey which has increased time spent on site by ~15% from Q3 to Q4 2011

-Develop reporting and analysis for online communications including email open rates, visits and clicks and provide implications and recommendations to existing strategy. This has resulted in a change in email strategy leading to average open rates of 28% (17% in 2010) and click through rates of 8%. (4% in 2010)-Oversee monthly reporting and analysis of all email campaigns for Equinox member marketing and acquisition marketing, Pure Yoga and Blink Fitness teams. Instituted a unique Omniture tracking system for all teams to enable easier understanding of campaign results and an increased ability to create accurate conversion statistics.-Create and deploy emails using an email service platform for target segments ranging from 10 to 100,000+. Manage multiple campaigns weekly, perform test and learn strategies including A-B subject testing and time testing.-Use Business Objects software to analyze gift card sales for various promotions and make recommendations on whether to increase marketing support to meet sales goals. -Manage multiple creative projects for various components of the business including spa, shop and Pilates segments. Tangible results include exceeding performance bench marks in sales from February through the present. -Oversee the Member Marketing team’s budget and provide recommendations on financial opportunities and risks for projects across the team. Noted results include an additional one to two marketing initiatives per month while maintaining the same budget as 2010.

-Led overall program stewardship and development of both men’s and women’s rowing teams. Responsibilities involved sports operations management, talent recruitment, program marketing, and fiscal growth opportunities. Also introduced and monitored a personalized athlete development program to bring academic/competition balance. Resulted in top 3 national finishes in collegiate rowing as well as a combined team GPA average of 3.25 (2nd highest among dept teams).-Increased fund-raising for both programs by over 100% from previous year by creating direct mailings and developing a monthly e-newsletter sent to parents, alumni and community members.-Oversaw the event production of fundraisers and sporting events highlighting Dowling College and rowing programs. This included the day-to-day management of 3rd party vendors, budget development, and post event reviews.-Developed a strategic plan for the long-term management and fiscal stability of the program as well as track actual versus forecasted expenditures to ensure fiscal responsibility. This resulted in an increase in the number of competitive regattas the teams were able to attend and led to a top 5 NCAA Division II program.

Responsible for ordering/receiving/inventorying/distributing and collecting apparel for the athletic department's sixteen teams. Created 4-year forecasting model for each of the sixteen sports and department staff to predict expenditures based on expected roster numbers and required apparel. This allowed all programs to increase the amount of apparel provided to student-athletes by a minimum of 10% per year at the same cost.Assisted in the development of a new brand the athletic department and managed the relationships with several corporate partners. This allowed for a cost savings for the entire department as items were then able to be ordered in bulk at a discount as well as improve leverage for more generous sponsorship opportunities with those partners.Additional job responsibility included serving as head coach of women’s rowing. During this time the team received two 3rd place finishes at the NCAA Championship regatta, consistently on the Team Academic Honor Roll and two-time winner of the Athletic Department’s Team Community Service Award.

Responsible for researching facts on medical products and for using Bloomberg to acquire data to assist in production of research notes and company reports to be provided to clients.Assist in the historical and projected modeling of financial statement for companies covered by the analyst.Internship offer extended from summer through entire senior year of undergraduate work.