Peter Lidgey Email & Phone Number

London Area, United Kingdom

Managing Director for this fantastic independent Brand Activation agency. We create POWERFUL IDEAS THAT SELL, activating at moments of truth, across Shopper, Promotional and Experiential marketing. Our proprietary approach. Brand.Hand.Demand = Growth. connects ideas on the path to purchase, using data to impact the bottom line, welcome to Creative Commerce! Our sweet spot is the retail and FMCG sectors, and we're Go to Market specialists for over 20 of the world's biggest grocery brands.

London Area, United Kingdom

Elevate is a successful fully independent agency, providing Staffing Solutions for brand experience. With 5 offices globally and an HQ team of 120 people, we connect people, brands and data. Since 2021 I have led the roll-out of Impact, our proprietary Event Data Platform, which helps brands unlock the power of their live experience data. We are leading the market in Retail, Brand Activation and B2B data-intelligence through this innovative SaaS based product.Key achievements:• Pioneered Elevate Impact – Industry first data-insight platform, working with Waitrose, Target and Amazon Fresh• Built strategy and technology team from 2 people to 12 people in 12 months• Set 3-year vision and new agency proposition, Rewrote agency appraisal system to align with overall growth goals• Established ‘winning ways’ to pitch strategic approach across all markets and client planning framework• Led new business charge in FY22-23. 6 pitches, 6 wins (value £8.1m revenue – FY22-24)• New Business direct wins: Samsung (US & Europe), BMW & Mini (UK & Europe), Waitrose (UK), stichd (Global)• Providing Mentoring to Leadership Team and established Client Service Training Programme

London, United Kingdom

Managing Partner (owner from 2016) for this successful independent marketing agency of 50 people in London. Recruited to set up a new Shopper Marketing Division and to lead the agencies new business drive. Within 12 months the shopper team had became the most profitable division in the agency, generating £1.2m revenue.Key achievements:• Grew the team from 1 to 16 people; generated average revenue of £1.5m p/a over 6 years• Integral to the agency becoming a ‘Top 10’ independent agency; £6m annual turnover, EBIT £1m• Led the agency new business effort (Win pitch rate over 5 years: 58%) Generating over £3.5m new revenueo Samsung, Philips Global, Unilever, Arla, Heineken UK, hansgrohe, Nestle, PepsiCo and Britvic• Pioneered and created new commercial products: Amazon Service Proposition, Social Shopping Model, DAX (DigitalAudio Exchange) partnering with Global Media• Targeted New Business Push on Beauty: converting Coty UK (Rimmel), Unilever Hair (TREsemme, Toni & Guy)• Partnership with Manchester University (Behavioural Science & psychology team) to develop an industry leadingapproach to shopper and retail marketing strategic planning: now adopted by Philips and PepsiCo globally• Developed a ‘Winning on Amazon’ e-commerce strategic playbook for both Samsung and hansgrohe

Recruited to establish a European office for this successful South American based agency network. Tasked with unlocking revenue from main LATAM client Coca-Cola, realign the network as a specialist Shopper Marketing group and establish new European Clients.Key achievements:• Grew the team from 1 person (me: based in my kitchen!) to 11 people in UK plus 6 creatives in Buenos Aires• Successfully led and won: Philips Global, Bacardi GTR, Bissell International, Sonicare, Avent, Twinings & Birds Eye• Delivered over $2 million of new ‘green-shoots’ revenue over 4 years; achieved average profit margin of 24%• Establish a industry leading shopper insight and planning approach – adopted as ‘best practice’ by Philips• Led and facilitated successful pitches on Diageo in New York, Coca-Cola in Mexico City and Colgate in Buenos Aires

Managing Director for Ogilvy & Mather’s integrated marketing agency of 95 people. Promoted to set the agenda for agency growth through new service offerings, collaboration with the Ogilvy Group on international clients and to establish a reputation for creative excellence.Key achievements• Achieved annual revenue targets of £16-18m and grew margin (EBIT) from 9% to 14%• Awarded as 2nd most creative agency in UK• 2009 won 6 out of 10 OgilvyAction Global internal awards ‘The red balls’• Led new Business drive with ‘torch and spark’ strategy• Personally introduced $700k new business• Established ‘Winning Ways’ pitching process• Personal achievementso Member of OgilvyAction European Exco, Ogilvy UK – 360 Board Member o Ogilvy Senior Management program (SMP) 2008-2009

Managing Director for this integrated marketing agency of 55 people; part of Ogilvy UK Group. To help establish more direct partnerships with WPP group companies and to grow the long-standing relationship with P&G on the Gillette, Braun and Oral-B accounts.• Achieved budgeted targets for both years in charge (£6.5m revenue 07, £6.8m revenue 08)• Lead successful pitches on Weetabix, Nestle Confectionery and Dove• Managed the merger of Dialogue with 141 (WPP agency)and the transition and cultural move move of the Dialogue business from Hampton Court to PaddingtonNOTE: Started at Dialogue as Account Manager (employee No.4) and moved through the levels to MD in 6 years.