Peter Lim Email and Phone Number

 Own all aspects of the product development life-cycle specific to the American Express Project within the Clarizen tool. Clarizen is an external cloud-based software as a service (Saas) project management tool leveraged to support management of print and mail production for Direct Mail (DM) campaigns. As the manager on the product, it allows me to play many types of roles such as:o Product Owner, Administrator, Lead Developer, Quality Assurance Tester, Issue Tracker, and Third-Party Relationship Manager

Transformation: Directed multiple innovation exercises and projects for Campaign Delivery with the Acquisition Campaign Management System (ACMS) product team. Also, supported the development of Go-To-Market (GTM) technology and business process builds. These initiatives resulted in:o Offer APIs: Enhanced ACMS Service Application Programming Interfaces (APIs) to send subsets of offer data through moregranular microservices depending on need of consuming applications.o Beacon Pilot: Developed a new platform to configure campaign delivery specific parameters for US Acquisition; key step in scaling to globalize the functionality.o Bonusing Automation: Provided plan to integrate with all downstream systems to ensure data synergies and campaign integrity, aligning with goals laid out by Global Marketing Operation’s GTM Initiative. Enable Marketing Innovation: Owned end-to-end capability build for multiple enterprise-wide and partner projects for the ACMS product. Operated as decision maker for requirements made and was point for interactions between technology and the business. Some projects include:o Automated phone marketing campaigns and doubled ACMS scope by adding phone channel configuration.o Implemented multiple-offer functionality for Refer-A-Friend campaigns to increase marketing flexibility.o Produced ability to market first-year annual fee deferment for card upgrade campaigns. Delivery Excellence: Identified pain points and incorporated enhancements into ACMS system to aid marketers and technology resources in their campaigns and development work. Some enhancements include:o Built a preview functionality for changes within an ACMS template, which has led to 15 hour reduction per week in work time for technology resources.o Created a User Interface (UI) over restricted database tables to allow access within ACMS tool. Previously, this required developers ~40 hours of work per sprint to establish mappings directly within database.

 Increased Controls: Restricted 47% of product user access to only configure campaigns within their scope. Additionally, decreased~20% manual changes within product content templates, reducing compliance risk of manual entries within system. Simplified Core Functions: Reduced Development Team’s support ticket intake by 68% to focus team towardsenhancement work. Also, eliminated dependency on separate system/database to store product data, which allowed for a reduction in wait time and removed ~40% unused data. Run the Business: Managed product backlog, wrote user stories, conducted User-Acceptance Testing, and led weekly refinement calls to prepare for upcoming sprints.

-Executed research to gather data on best marketing conventions used by other top-tier health care policy and management programs and public health programs-Updated current marketing tactics for Heinz's Health Care Policy and Management Program -Produced monthly newsletter about HCPM current events

-Located the highest quality, most user-friendly, and cheapest mobile/online calorie counters in the wellness market -Revised marketing approaches for PBGH’s Employee Wellness Challenge to better promote the program and its benefits-Generated reports to compare quality scores for different hospital services and identified the best access to care for consumers-Supported staff for PBGH Symposium 2014: “Punt or Pass” to help the conference run smoothly and effectively

-Conducted a competitive analysis and determined clients that had the highest potential to take on Anthem’s Minimum Premium Plan-Created the framework to pinpoint financial decision makers for direct contact with prospective customers-Revamped data to split discounts given to each company into three sections (PPO, HMO, CDHC) for more efficient data storage-Provided sales support for client/broker meetings, requests for proposals, and other administrative duties

-Examined motion perception of infants through their awareness of how objects travel in everyday activities-Recorded infant information in a specific coding format for easier processing in final evaluation of data-Acquired participants for studies by contacting parents and households through different advertising mechanisms

-Coded participants to determine how people behave when presented with various interactive tasks-Structured and corrected physiological information on the heartbeat of individuals to visualize heart rate variability-Configured data for future statistical analysis in final results of numerous experiments