Director Of Digital Marketing
CurrentDigital Strategic Planning - Strategic Marketing and business planning processes that leverages the companys unique capabilities and marketplace position, while providing optimal return on investment.Web Site Development & Optimization - Manage these owned digital assets and support the company business objectives (Awareness, Brand Presence, Leads, Conversion, and Revenue). Continue to optimize development, enhancements, and improve functionality to support the company business objectives.Digital Activation - Develop annual tactical Digital Marketing plans that embrace the full set of Digital tools, including SEM, SEO, Display, Retargeting, Web Site, Web Video, and Social Media. Specifically, identify benchmarks and implement new practices and strategies to improve followers and engagement across all relevant Social platforms.Digital Lead Generation - Work collaboratively to optimize testing platforms and protocols, as well as the appropriate Digital channel tactical mix to profitably achieve acquisition targets, Cost-per-Inquiry (CPI), Return on Ad Spend (ROAS) and Cost-per-Acquisition (CPA), and to quickly pivot as market conditions warrant.Online Brand Development - Optimizing and improving current owned digital assets, building awareness, equity, preference and credibility.Partnerships, Alliances & Influencers - Establish relationships and partnerships with a variety of industry experts, businesses, and key social media influencers, who share a strategic interest in Meeting & Event Planning, and help develop these relationships with a range of Digital, Social and Mobile tools.Analytics, Measurement & Reporting - Establish and track key performance indicators and other supporting metrics to measure Digital Marketing effectiveness and ROI. Provide analytical insights with an eye to building Attribution Modeling capabilities that demonstrate the specific value, and improve the profitability of, Digital platforms and channels.