Peter Ludwig (Ph.D.) Email and Phone Number
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Peter Ludwig (Ph.D.) personal email
Market Research expert with a PhD in Social Psychology & Marketing and many years of experience in consulting of Brand & Communications solutions to clients (e.g. in FMCG, Finance, Health Care. Automotive sectors and both globally & locally). Proactive work style, strong consulting skills, innovative mind set with a talent to transform data into insights.
Annalect Germany (Omnicom Media Group)
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Director Research ConsultingAnnalect Germany (Omnicom Media Group) Apr 2021 - PresentHamburg, Hamburg, Germany- Developing customized research solutions for key accounts and partners of the Omnicom Media Group and consulting to media partners and clients- Sharpening and optimizing the existing research portfolio and insight offerings with a focus on advertising research and innovative solutions- Increasing visibility in the professional public by creating publications, whitepapers as well as giving presentations at professional events- Leveraging the network within the global Omnicom research community
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Senior Director - Expert BrandKantar De Aug 2019 - Apr 2021Hamburg Und Umgebung, Deutschland- Consulting clients on brand guidance topics (e.g. brand positioning, brand strategy, Media ROI, Creative optimization, touchpoint management, campaign planning, brand purpose, Marketing spend optimization, data analytics and much more).- Buidling better (i.e. more integrated, flexible and actionable) brand monitoring systems for brands of all industries and markets- Promoting Kantars new Brand Guidance philosophy in webinars , industry fairs and conferences- Business development, PR and Marketing of Kantars brand research & capabilities -
Domain Lead Brand & Brand GuidanceKantar Jul 2018 - Jul 2019Hamburg, Hamburg, Deutschland- Integrated brand tracking research projects (all sectors in Germany)- Strategic brand resetarch projects (Positioning, Segmentation, Brand Purpose)- Member of the German Performance and Offer Board -
Head Of Brand & CommunicationTns Infratest Feb 2014 - Jun 2018Hamburg Area, Germany- Global launch of Connect - Kantar's Touchpoint Manageremnt System- Brand & Com projects with all (cross-sector) clients at TNS Infratest Germany.
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Head Of Brand Equity And Of The Brand Tracking CenterTns Infratest Jan 2013 - Jan 2014Hamburg Area, Germany- Founder of Connect - Kantar‘s touchpoint management System and ROI optimization engine.
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Global Equity Leader For Tns P&G BusinessTns International S.A.R.L. Jul 2010 - Dec 2012Geneva Area, Switzerland- Developping new, innovative Brand Equity research solutions - Identifying deep insights from research results - Consulting to global P&G Corporate Function - Cross Kantar collaboration and integration of research findings
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Senior ConsultantTns International S.À.R.L. Jan 2008 - Aug 2010Geneva Area, Switzerland- Global Equity Leader for all TNS P&G business - R&D and Innovation on Brand Equity research- Ongoing consultancy to the global senior management of P&G Corporate Function
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Senior ConsultantTns International S.À.R.L. Aug 2005 - Dec 2007Geneva Area, Switzerland- Account Managment for P&G (Pampers, Ariel, Lenor and others) in EMEA- Managment of global insight generation projects
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ConsultantTns Infratest Jan 2005 - Jul 2005Wetzlar, Germany- Project Management in Market Reserach- Consultancy on global projects - Advanced Data Analysis
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Brand ConsultingL'Oreal S.A. Jan 1999 - Apr 1999- L'Oréal Marketing Award- Repositioning of "Vichy Basic Homme" -
Consultancy In AdvertisingBmz+More Jul 1998 - Sep 1998- Analysis of Toyota Direct to Comsumer Marketing Activities- Recommendation of new Direct Communication partners for Toyota -
Marketing Of Industrial ProductsBayer Feb 1998 - Apr 1998- Customer Satisfaction Analysis among Bayer's industrial clients- Assesment of Investment Profitability for a new production plant
Peter Ludwig (Ph.D.) Skills
Peter Ludwig (Ph.D.) Education Details
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Social Psychology -
Business Administration
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Sciences Economiques -
Business Administration
Frequently Asked Questions about Peter Ludwig (Ph.D.)
What company does Peter Ludwig (Ph.D.) work for?
Peter Ludwig (Ph.D.) works for Annalect Germany (Omnicom Media Group)
What is Peter Ludwig (Ph.D.)'s role at the current company?
Peter Ludwig (Ph.D.)'s current role is Director Research Consulting at Annalect Germany (Omnicom Media Group).
What is Peter Ludwig (Ph.D.)'s email address?
Peter Ludwig (Ph.D.)'s email address is pe****@****gmx.net
What schools did Peter Ludwig (Ph.D.) attend?
Peter Ludwig (Ph.D.) attended University Of Cologne, Hec Paris, University Of Cologne, University Of Montpellier, University Of Düsseldorf.
What skills is Peter Ludwig (Ph.D.) known for?
Peter Ludwig (Ph.D.) has skills like Research, Brand Equity, Fmcg, Data Analysis, Microsoft Office, Customer Service, Retail, Account Management, Powerpoint, Analysis, Brand Management, Competitive Analysis.
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