Peter Lund

Peter Lund Email and Phone Number

Driven to deliver product and innovation to the market @ La-Z-Boy Incorporated
Peter Lund's Location
Plymouth, Michigan, United States, United States
Peter Lund's Contact Details
About Peter Lund

Peter Lund is a Driven to deliver product and innovation to the market at La-Z-Boy Incorporated. He possess expertise in competitive analysis, market research, market analysis, marketing, product development and 10 more skills.

Peter Lund's Current Company Details
La-Z-Boy Incorporated

La-Z-Boy Incorporated

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Driven to deliver product and innovation to the market
Peter Lund Work Experience Details
  • La-Z-Boy Incorporated
    Director Of Innovation
    La-Z-Boy Incorporated Aug 2022 - Present
    Monroe, Mi, Us
    Leading new innovation team for La-Z-Boy brand.
  • Ncaa D2/D3, Naia, Mcla
    Lacrosse Official
    Ncaa D2/D3, Naia, Mcla Mar 2004 - Present
    Official for men's lacrosse, primarily at the college level (NCAA D2/D3, NAIA, MCLA) - College-certified since 2011- Selected to officiate Missouri high school state championship games in 2011 and 2013- Selected to officiate Great Rivers Lacrosse Conference championship game in 2013
  • Whirlpool Corporation - Kitchenaid Small Appliances
    Senior Global Product Marketing Manager
    Whirlpool Corporation - Kitchenaid Small Appliances Sep 2018 - Aug 2022
    KitchenAid Mixing & Attachments CategoryLed the global product marketing team responsible for Stand Mixers, Hand Mixers, and Attachments and Accessories - KitchenAid's largest categories• Responsible for category strategy, product roadmap, and launch execution
  • Whirlpool Corporation - Kitchenaid Small Appliances
    Global Product Marketing Manager
    Whirlpool Corporation - Kitchenaid Small Appliances Jul 2013 - Sep 2018
    KitchenAid Small Appliances - Baking Category (May 2015 - August 2018)Stand Mixer Attachments• Led product portfolio for Stand Mixer Attachments – a leader for KitchenAid Small Appliances in business growth as well as in significant, consumer-driven innovation such as the Spiralizer and Vegetable Sheet Cutter. • Led the creation of the Sifter + Scale Attachment in 2018, another insight-driven innovation that complements the iconic stand mixer and helps deliver more consistent results for home bakers.• Led the launch of the Vegetable Sheet Cutter Attachment from concept creation to launch in 2017 – a consumer-driven, first-of-its-kind innovation that was named a finalist for the IHA Global Innovation Award and is outselling initial expectations. Demonstration videos of the product posted to social media broke internal records for views and impressions - without paid support.• Led the launch of the Fresh Prep Slicer/Shredder Attachment in 2017 – refreshing a high-volume SKU to improve product quality and marketing message.• Served as interim lead for the category team for 3 months in 2017• Launched the Spiralizer Attachment in 2015, which became among the top selling products in the category and responsible for a significant portion of overall KitchenAid growth. KitchenAid Small Appliances - Blender Category (July 2013 - May 2015)• Led the development of the Torrent Magnetic Drive Blender, KitchenAid’s entry into the super premium blender category. Translated consumer insights and the competitive landscape in the blender market to develop a unique product and compelling selling proposition. • Blender was awarded the Gold Medal Innovation Award from Housewares Executive, the “Kitcheninnovation of the Year” Award in Europe, and the Red Dot Award for product design
  • Nestle Purina
    Assistant Brand Manager
    Nestle Purina Jul 2010 - Jul 2013
    St. Louis, Mo, Us
    Purina ONE Brand Innovation/Renovation• Drove product development from strategy creation to market launch – identified opportunities from consumer insights, developed positioning for qual and quant research, led cross-functional teams of nutritionists and engineers, and supported launch communications across all touchpoints• Launched Purina ONE True Instinct in 2013, the first “ancestral-based” dog food with venison in the mass channel - one of the most successful line extensions in company history that continues to grow• Launched Purina beyOnd Simply 9 in 2013, a dog food with only 9 ingredients; a key restage of a strategic brand within the portfolio. • Supervised MBA brand intern in summer 2012• Brand team was recipient of 2011 Nestle USA Brand Team Marketing Award and Nestle Global Innovation Brand Team Bronze Medal
  • Nestle Purina
    Marketing Associate
    Nestle Purina Mar 2009 - Jul 2010
    St. Louis, Mo, Us
    • Managed T-Bonz brand – updated brand identity through architecture, product, and packaging• Directed and executed promotional plans to deliver sales and share goals for multiple brands• Conducted annual analytical report, providing recommendations for brand strategy for planning
  • Nestle Purina
    Marketing Intern
    Nestle Purina May 2008 - Aug 2008
    St. Louis, Mo, Us
  • Silgan Plastics
    Pricing Analyst
    Silgan Plastics Nov 2006 - Jul 2007
    Chesterfield, Mo, Us
  • American Equity Mortgage
    Loan Representative
    American Equity Mortgage May 2006 - Nov 2006
    St Louis, Missouri, Us
  • Joyce Julius & Associates
    Researcher
    Joyce Julius & Associates Jan 2005 - May 2006

Peter Lund Skills

Competitive Analysis Market Research Market Analysis Marketing Product Development Budgets Marketing Strategy Project Management Forecasting Data Analysis Sales Microsoft Excel Marketing Research Strategic Planning Segmentation

Peter Lund Education Details

  • Washington University In St. Louis
    Washington University In St. Louis
    Brand Management
  • University Of Michigan
    University Of Michigan
    Economics
  • Maret School
    Maret School
    High School Diploma

Frequently Asked Questions about Peter Lund

What company does Peter Lund work for?

Peter Lund works for La-Z-Boy Incorporated

What is Peter Lund's role at the current company?

Peter Lund's current role is Driven to deliver product and innovation to the market.

What is Peter Lund's email address?

Peter Lund's email address is lu****@****ail.com

What is Peter Lund's direct phone number?

Peter Lund's direct phone number is +173494*****

What schools did Peter Lund attend?

Peter Lund attended Washington University In St. Louis, University Of Michigan, Maret School.

What skills is Peter Lund known for?

Peter Lund has skills like Competitive Analysis, Market Research, Market Analysis, Marketing, Product Development, Budgets, Marketing Strategy, Project Management, Forecasting, Data Analysis, Sales, Microsoft Excel.

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