Peter M. Email & Phone Number

Dublin, Ie

Dublin, Ie

Dublin, County Dublin, Ireland

• Strategised and executed 360 marketing campaigns to increase brand awareness, product visibility, and market performance.• Communicated value and position to all 4 of the internal sales pillars - Ecommerce, Inside Sales Team, Commercial Sales Team and Showroom. Mix of B2C and B2B.• Developed long and short-term marketing plans for McSport, and for own-brand Hit Fitness.• Executed several events to build brand awareness including Wellfest and the National Fitness Games.• Developed strategic paid media campaigns across Tik Tok, Snapchat, Youtube, Instagram, Facebook, and Twitter to deliver high campaign ROAS.• Monitored market trends and competitor activity to ensure high campaign ROI and customer retention.• Used market research and competitive analysis to understand and effectively communicate product value proposition.• Managed and controlled the marketing spend and budget.• Managed external PR agencies to develop and execute campaigns, events, and media relationships.• Responsible for Brand Ambassador management, and influencer marketing strategy.• Planned and executed all brand content creation. Managing internal and external videographer/photographer.

Dublin, County Dublin, Ireland

• Supported with the strategic planning process & insight development.• Worked with a data scientist to find key insights in all categories.• Scoped top offers with the Commercial department for above the line and below the line advertising.• Team lead for all qualitative and quantitative research needs from brand tracking, customer exit interviews, concept testing and future planning along with delivering the findings to all major stakeholders within the business.• Market and Macro trend analysis.• Monthly and seasonal campaign reviews.• Team lead for the Marketing department’s budget management and reporting.• Supplier relationship management.• Worked with the marketing team and other departments to hit our company’s main objectives and specific KPI’s.

Dublin, County Dublin, Ireland

• Scoped top offers with the Commercial department for above the line and below the line advertising.• Team lead for all qualitative and quantitative research needs from brand tracking, customer exit interviews, concept testing and future planning along with delivering the findings to all major stakeholders in the business.• Team lead for the Marketing department’s budget management and reporting.• Supplier relationship management.• Worked with the marketing team and other departments to hit our company’s main objectives and specific KPI’s.• Team lead for various sponsorship campaigns including activations along with supporting team members with other campaigns.• Supported team with the yearly CSR drive. Each year the campaigns rose between 250k and 350k for a variety of children’s charities in Ireland.• Team lead for all main photoshoots for new Woodie’s content, primarily Christmas decorations, outdoor living and homewares shoots.

Dublin, County Dublin, Ireland

• Team lead and supporting team member on a number of radio and TV productions along with supplier management, keeping to budget and staying on track to hit our media plan deadlines.• Team lead for all print advertising from press inserts, flyer door drops along with regional and national press.• Part of a sustainability working group that worked to re-evaluate our processes that helped us reduce our carbon footprint.• Scoped top offers with the Commercial department for above the line and below the line advertising.• Team support for a full re-brand of Woodie’s, this includes launching Customer Segmentation, Brand Values, Company Mission/Vision and Promise.• Marketing team lead for various internal company events. These include company training days with over 300 attendees and company communication days with over 100 attendees. Responsibilities included organising marketing branding of the events along with working with other stakeholders to ensure the smooth running of the event.• Team lead for all main photoshoots for new Woodie’s content, primarily Christmas decorations, outdoor living and homewares shoots.• Team lead for the Marketing department’s budget management and reporting.• Marketing team lead for re-branding the exteriors of 30 Woodie’s stores from 2014 to 2020.• Supplier relationship management along with yearly tendering of suppliers to ensure best price and service.• Worked with the marketing team and other departments to hit our company’s main objectives and specific KPI’s.• Team lead for various sponsorship campaigns including activations along with supporting team members with other campaigns.• Supported team with the yearly CSR drive. Each year the campaigns rose between 250k and 350k for a variety of children’s charities in Ireland.

Dublin, County Dublin, Ireland

• Supported Woodie’s and Atlantic stores with Point of Sale from small to large formats.• Supported with the production of Woodie’s and Atlantic TV, radio and press adverts.• Supported marketing sponsorship activations including “Bloom”, the RTE TV series “Super Garden”, league of Ireland side “Shamrock Rovers FC”, “Athletics Ireland”, ”GIY”, “Ireland AM”, “Ideal Homes Exhibition”, “Self Build Exhibition” among others.• Supported team with customer service for customer queries and complaints.• Supported team with new store openings along with various aspects of the marketing activations.

Dublin, County Dublin, Ireland

• Supported various senior buyers across a range of different categories including outdoor living, gardening, plants, decorative, flat pack furniture, car care, pet care, plumbing, fuels, insulation, heating, homewares, lighting, timber, flooring, tiles, party, power tools and garden power. • I would have assisted buyers at a number of key stages in order to bring products to market. Roles include: liaising with suppliers, ordering samples, reviewing quality and prices, listing products, ensuring the correct costs and margins are in place and finally assisting with the merchandising/delivery schedules for the stores.• At various stages I would also have worked in key roles across the logistics function. Roles include: placing orders directly with local suppliers to deliver to our stores based on the current stock levels and forecasted sales projections. I would also have managed some categories in our companies main distribution centre where I would have worked with the senior buyers in placing orders from our UK, main land Europe and Asian suppliers.• Supported with analysing consumer buying patterns and predicting future trends, regularly reviewing sales and discount levels, reacting to changes in demand and changes in logistics.

Sandyford, County Dublin, Ireland

• Customer service, checkout operator, merchandiser.

Cavan, County Cavan, Ireland

• Customer service, checkout operator, merchandiser.

Diploma In Marketing Management, Marketing/Marketing Management, General, First Class Honours

The Diploma in Marketing Management course provides learners with the appropriate skills and knowledge essential for devising marketing.

Education record

Business/Commerce, General

Exellerate Course, Development Programme For Retail Management

Mindset, Attitude, Coaching, Mentoring, Communicating, People Insights, Leadership