Exploring New Opportunities And Consulting
Current
Self-Employed
Jun 2024 - Present
AeroLeads people directory · profile
Peter Macfarlane Email & Phone Number
Commercially Minded Global Brand Marketing Leader | CPG | Sport & Entertainment | Former Agency Owner | Helping brands and people grow
at
Bacardi
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Commercially Minded Global Brand Marketing Leader | CPG | Sport & Entertainment | Former Agency Owner | Helping brands and people grow
Location
Miami, Florida, United States
Company size
Who is Peter Macfarlane? Overview
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Quick answer
Peter Macfarlane is listed as Commercially Minded Global Brand Marketing Leader | CPG | Sport & Entertainment | Former Agency Owner | Helping brands and people grow at Bacardi, a with 5842 employees, based in Miami, Florida, United States. AeroLeads shows a matched LinkedIn profile for Peter Macfarlane.
Peter Macfarlane previously worked as Exploring new opportunities and Consulting at Self-Employed and Senior Marketing Communications Consultant at Self-Employed. Peter Macfarlane holds Social Sciences from Nottingham Trent University.
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Bacardi
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Profile bio
About Peter Macfarlane
From London to Miami, agency owner to CPG brand management. With an entrepreneurial spirit, combined with a corporate perspective, I strive to use my diverse experience, innate inclination and ability to connect with people to improve commercial and team performance. Husband and Dad with a passion for all things hospitality, travel, sport & entertainment. Doing great work with great people and having some fun along the way.Achievements include but not limited to:☑ Convincing my wife to marry me☑ Helping Tequila Cazadores double in size ☑ Helping Grey Goose return to growth ☑ Seeing previous hires going on to do great things☑ Opening a sports and entertainment agency in a foreign countryCore competencies include:☑ Brand Marketing☑ Brand Strategy☑ Sponsorship / Strategic Partnerships☑ Consumer Insights☑ Media & Digital Performance☑ PR & Brand Communications☑ Influencer & Talent Marketing☑ Negotiating Strategies☑ Retail and shopper marketing☑ New product launch☑ Building teams of future leaders☑ PnL Management☑ M&EFeel free to contact me to discuss any and all of the above.
Current workplace
Peter Macfarlane's current company
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Bacardi
11 roles · 22 years
Peter Macfarlane work experience
A career timeline built from the work history available for this profile.
Senior Marketing Communications Consultant
Current
Self-Employed
May 2024 - Present
Brand Director - Grey Goose Vodka
CurrentResponsible for strategically delivering global financial targets and fueling the momentum and ambition for Grey Goose through the creation and execution of integrated marketing programs
Sep 2019 - Present
Senior Brand Manager - Tequila Cazadores
Doubled the North American business through creation and execution of the brand marketing plan
Feb 2017 - Aug 2019
Brand Manager Tequila Cazadores
Recruited by Bacardi CMO to move in-house to drive yet untapped growth for the brand
Feb 2016 - Feb 2017
Client Services At Team Enterprises
Managing Bacardi client on multiple national experiential and sponsorship programs with a focus on the premium Gin Portfolio
Feb 2015 - Feb 2016
Partner / Owner
Vivacious World Llp / Radar Sport And Entertainment
Procured by Diageo to open a sponsorship & comms agency in Miami managing multiple music, sport and cultural communication platforms. Going on to manage Johnnie Walker sponsorships in F1, Cricket, Golf and helping launch ultra premium Diamond Jubilee and John Walker and Sons.Beyond Diageo highlights include launching Lamborghini Super Trofeo Racing Series across North America
Jan 2011 - Mar 2015
Account Director
Led the strategic execution of the multi-million £ Johnnie Walker sponsorship of Vodafone McLaren Mercedes Formula 1 Team globally with particular focus on the Join the Pact CSR campaign.Working with Vodafone McLaren Mercedes on all Johnnie Walker F1 communications, events and activities.Working with Johnnie Walker regional teams to ensure their Formula 1 communication requirements were met.
Nov 2009 - Jan 2011
Account Manager
63G Communications
Managing the Johnnie Walker Sponsorship of Vodafone McLaren Mercedes
Sep 2007 - Nov 2009
Ae
Resonate Communications
2006 - 2007
~1 yr
Ae
Consolidated Pr
2005 - 2007
~2 yrs
Team & coworkers
Colleagues at Bacardi
Other employees you can reach at bacardilimited.com. View company contacts for 5842 employees →
HR
Hector Ribé
Colleague at BacardiMexico City Metropolitan Area, Mexico
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NB
Nilesh Bodake
Colleague at BacardiThane, Maharashtra, India
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RG
Rachelle Gignac
Colleague at BacardiCalgary, Alberta, Canada
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EF
Edgar Frias
Colleague at BacardiMetro Davao, Philippines
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BD
Bruno Daloia
Colleague at BacardiSão Paulo, Brazil
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AG
Ashley Godek, Cpa
Colleague at BacardiHamilton, Bermuda
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GH
Gabriela Hulmanova Gabriela
Colleague at BacardiSlovakia
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SA
Steve Avilés
Colleague at BacardiPuerto Rico
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DA
Danira Aparicio Lemini
Colleague at BacardiMexico
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RS
Romana Stelmakh
Colleague at BacardiJacksonville, Florida, United States
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Hector Ribé
Colleague at BacardiMexico City Metropolitan Area, Mexico
View →
NB
Nilesh Bodake
Colleague at BacardiThane, Maharashtra, India
View →
RG
Rachelle Gignac
Colleague at BacardiCalgary, Alberta, Canada
View →
EF
Edgar Frias
Colleague at BacardiMetro Davao, Philippines
View →
BD
Bruno Daloia
Colleague at BacardiSão Paulo, Brazil
View →
AG
Ashley Godek, Cpa
Colleague at BacardiHamilton, Bermuda
View →
GH
Gabriela Hulmanova Gabriela
Colleague at BacardiSlovakia
View →
SA
Steve Avilés
Colleague at BacardiPuerto Rico
View →
DA
Danira Aparicio Lemini
Colleague at BacardiMexico
View →
RS
Romana Stelmakh
Colleague at BacardiJacksonville, Florida, United States
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3 education records
Peter Macfarlane education
Social Sciences
Social Sciences Ba Honours
A Levels
Royal Grammar School Worcester
FAQ
Frequently asked questions about Peter Macfarlane
Quick answers generated from the profile data available on this page.
What company does Peter Macfarlane work for?
Peter Macfarlane works for Bacardi.
What is Peter Macfarlane's role at Bacardi?
Peter Macfarlane is listed as Commercially Minded Global Brand Marketing Leader | CPG | Sport & Entertainment | Former Agency Owner | Helping brands and people grow at Bacardi.
Where is Peter Macfarlane based?
Peter Macfarlane is based in Miami, Florida, United States while working with Bacardi.
What companies has Peter Macfarlane worked for?
Peter Macfarlane has worked for Self-Employed, Bacardi, Team Enterprises, Vivacious World Llp / Radar Sport And Entertainment, and Just Marketing International.
Who are Peter Macfarlane's colleagues at Bacardi?
Peter Macfarlane's colleagues at Bacardi include Hector Ribé, Nilesh Bodake, Rachelle Gignac, Edgar Frias, and Bruno Daloia.
How can I contact Peter Macfarlane?
You can use AeroLeads to view verified contact signals for Peter Macfarlane at Bacardi, including work email, phone, and LinkedIn data when available.
What schools did Peter Macfarlane attend?
Peter Macfarlane holds Social Sciences from Nottingham Trent University.
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