Peter Mackenzie Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Manage the daily operation of a large multi-faceted business of 1200 employees. Responsible for distribution covering Nissan, Renault, Suzuki, Yamaha and Case New Holland Tractors and Harvesters. Oversee a tyre manufacturing plant with export to 17 Countries globally, a captive leasing finance company and distribution for BP Castrol Lubricants, including the marine and industrial sectors. Notable Achievements & Projects♦ Grew market share in International tyre export and improved manufacturing process issues.♦ Doubled the agricultural business in 2021 ♦ Effectively restructured business operations for profitability in a challenging market.

Shanghai, China

Oversaw all aspects of operations leading 100 employees, 65 Independent dealers and 6000 sales units. Managed P&L for both companies, covering sales and marketing, customer experience, logistics, legal, compliance, aftersales and brand-building areas across the business.Notable Achievements & Projects♦ Achieved 6% growth in 2016, 14% in 2017 and 38% in 2018 v a previous 0.5% decline.♦ Re-engaged the dealer network, who were unhappy with the company before arrival.

Singapore

Led operations across 14 countries, covering sales, marketing, inventory, merchandising, sales channels and retail environment standards tasked with driving growth and profitability.Notable Achievements & Projects♦ Developed business in the Philippines, Vietnam, and Cambodia markets. ♦ Opened 43 new dealers across 9 countries.♦ Grew sales from 800 to 4900 units.♦ Terminated the Indonesian network for non-compliance and rebuilt a new network in 12 months.♦ Delivered highest employee engagement score ever seen by Harley-Davidson, taking it to 4.77 from 2.11.♦ Opened the Harley Davidson University in Thailand.

Singapore

As 1 of the original Directors, established Harley-Davidson AP office setup, distribution warehouse and logistics. Developed growth strategy for brand presence and established strategic growth KPIs. Developed retail network capabilities and omnichannel experience while ensuring compliance. Notable Achievements & Projects♦ Developed dealer selection criteria and onboarding program accepted as the new global standard for Harley-Davidson Motor Company. ♦ Designed a revolutionary dealer-in-a-box concept. ♦ Significantly expanded visual merchandise program across the Asia Pacific.

Singapore

Led strategy and daily operations that drove the growth of Chrysler, Jeep and Dodge brands across the region. Responsible for building and delivering P& L and operational strategies, consequently managing cashflow planning, fiscal policy, inventory, and risk management. Notable Achievements & Projects♦ Increased market share with entry into the Philippines, Brunei and Vietnam markets.♦ Overcame many regulatory issues to open a ‘General Distributor’ business model. ♦ Promoted to Vice President Aftersales Asia Pacific. • Responsible for management of operational strategies • Monitored supply chain process

Singapore

Managed Aftersales operations for Mercedes-Benz and Chrysler Jeep for multiple distributors in Thailand, Philippines, Brunei, Laos and Sri Lanka. Notable Achievements & Projects♦ Delivered 124% of target.♦ Developed and launched the Mercedes-Benz Service Excellence Awards. ♦ Restructured the Thailand Mercedes-Benz network by reducing 17 dealers. ♦ Developed a parts pricing strategy to significantly improve margins.

Australia

Oversaw, evaluated and supported Dealer After Sales departments for Mercedes-Benz passenger cars, Light Commercial vehicles and Chrysler Jeep brands across 29 dealerships covering three States

Australia

Responsible for day to day operations of multi-franchise dealership with primary targets set by DaimlerChrysler, Mercedes-Benz, Chrysler Jeep, Mitsubishi Motors, Nissan Australia and Suzuki Motor Company

Australia And Papua New Guinea

Performed wide range of functions as qualified motor technician, diesel fitter, workshop foreman, service manager, fixed operations manager and sales/marketing manager with various companies