Peter Marafioti Email & Phone Number

West Hills, Ca

Los Angeles Metropolitan Area

Los Angeles County, California, United States

Greater Seattle Area

Responsible for achieving defined brand strategies, top line sales objectives, P&L management, and share goals, with Costco – #2 customer for PCH – working in a cross-functional capacity between Costco, the Pfizer customer team, and internal partners.  Attainment of Sales Budgets ($120MM) while maintaining Trade Spending Budgets  Generated and leveraged insights to develop / execute strategic plans and solutions that influence decision makers  Managed Costco.com business as well as Business Centers in addition to warehouse business Developed strategies for test and learn opportunities with a clear 3 year path to permanent placement

Greater Chicago Area

~~~~ 6 month Secondment ~~~Responsible for managing team of three Acosta Business Managers at top food accounts – Albertsons, HEB, and Supervalu – to meet $80MM Budget, and ensure adherence to Brand strategy & objectives with best in class execution Developed individual plans based on unique account needs to develop 2018 Forecast $2MM over Budget Worked with internal partners across all BUs to develop innovation sell-in decks & POG “fix” recommendations

Greater Chicago Area

Responsible for achieving defined brand strategies, top line sales objectives, P&L management, and share goals, with Walgreens – top 3 customer for PCH – working in a cross-functional capacity between Walgreens, the Pfizer customer team, and internal partners.  Partnered with Insights to develop MV Strategy at Walgreens leading to return to growth for Centrum franchise Attainment of Sales Budgets ($60MM) while maintaining Trade Spending Budgets ($7MM) Generated and leveraged insights to develop / execute strategic plans and solutions that influence decision makers  Identified and create Win-Win Solutions and Opportunities that address Customer, Consumer and PCH Needs Developed and share best practices across organization to assist in developing company’s overall strategy

Madison, Nj

Responsible for delivering strategic action plan to Sales Teams, providing direction on tactics & execution, determining programs to support in order to maximize ROI, and act as representative of the Sales Teams in the home office. Created, presented, and assisted in implementation of annual strategy plan for Emergen-C brand leading to +25% POS growth Played active role in creating content and partaking in JBPs with retailers to drive innovation and plan for EMC  Imparted insights on strategic direction of innovation and current business platform Reviewed and critiqued sales plans for all major accounts focusing on previously laid out strategic platform Proactively sought out incremental programs that delivered on brands key strategic objectives Provided value-added and actionable selling tools that allow the sales force to achieve volume and profit objectives

Madison, Nj

Responsible for strategic positioning of underdeveloped lines, forecasting on primary line, new product development, and Shopper activation of leading multivitamin with more than $240MM in annual retail sales. Led “Project Darwin” and worked with accounts on path forward for Specialist and ProNutrients business Aligned with Sales Strategy to identify activities beyond account plans worth over $2MM to maintain plan Acted as brand Shopper lead; partnered with accounts to conceive and execute retailer specific strategies Developed viability recommendations for Centrum Silver form innovation platform Collaborated with Demand Planning to develop reports focusing on Shipment to Consumption metrics and overall business health

Promoted variety of products in Lower Manhattan and increased sales by 15% over tenureLed internal initiative which focused on P&L and utilization of resources by ZIP Code in Manhattan, presented findings and strategic suggestions to Upper Level ManagementParticipated in Management Development Labs to increase understanding of management role and sharpen skillsTrained New Hires on Operating Procedures and Best PracticesManaged New Hires in the Field to provide critical insight on skills and demonstrate expectations Presented strategic plans at district Meetings to gain buy-in from team and managementIdentified new clinic in Lower Manhattan and developed coordinated plan with team which drove sales up 150% Led cross-functional team responsible for increasing Operational Effectiveness throughout Sales Force

Acted as Site Lead for Quest deployment to legacy Aventis users - required creative problem solving skills Integrated needs of Field Teams into design of internal application (Quest)Facilitated communication between program developers and business users, with the primary focus of translating issues into a mutually understood situation and creating buy-in from both groupsOutlined, created, and executed training to all levels of the companyNegotiated cost of development for internal technology with vendor

Defined scope of project with clients, and managed execution of agreed upon strategic planPerformed detailed analysis on Pharmaceutical Sales Force design and structure Analyzed accuracy of data sent by clients and resolved it by extensive researchPresented results to upper-level management & made appropriate recommendations to redesign their businessImplemented new design and managed team responsible for "rolling-out" to field sales forcesAppointed leader of the Associate role, required to design and present trainingImplemented reward program incentivizing Associates to gain new skills and broaden scope of experiences

Participated in Knowledge Management Initiative focused on limiting reliance on "paper records"Designed, presented, and executed Digital Cockpit which replace antiquated hard copiesLed team of developers to ensure technical and practical functionality

Masters Business Administration, Strategy & Marketing

Activities and Societies: Rugby

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor Of Science, Management & Technology

Activities and Societies: Rugby, Sigma Alpha Epsilon