As the Digital Marketing Director for Wilderness Athlete, I hold ultimate responsibility for our organization's marketing activities and I oversee the development and delivery of a fully integrated marketing and digital marketing strategy for our business.• Creation and Implementation and oversight of all Digital Marketing Advertisements (GoogleAds, Facebook, Instagram, and Amazon)• Oversee local and national events to increase brand awareness, reaching new customers on a personal level• Development of marketing budget for Wilderness Athlete (Digital, Print, TV, Events, Ambassadors) • Generate email campaigns to grow customer base and improve e-commerce sales• Construct and execute graphic design needs (Digital, Logos, Apparel, Print)• Coordinate and implement social media posts throughout various digital avenues• Design, build out, and maintenance of multiple websites associated with Wilderness Athlete• Produce and analyze monthly reports of marketing and website analytics to improve efficiency/conversions and guide executive management in most effective funding decisions

• Creation and implementation of digital marketing campaigns. Responsible for Ad creative and Copy.• Creation and upkeep of company website using WordPress, Search Engine Optimization, and interactive capabilities. • Develop and maintain social media accounts: Facebook, Twitter, Instagram, YouTube• Graphic Design conception of logo, apparel, flyers, business cards, videos, banners, and all other visual media• Assisted in launching PJF System, an online personal training program available to consumers worldwide• Promoting overall health and wellness through up-to-date blog postings

As the Integrated Marketing Manager, I was responsible for the creation and implementation of all marketing strategies for Brooklyn Bedding’s Niche e-commerce websites.- Develop, oversee, and measure all marketing channels and initiatives. This included: funnel building, paid acquisition, lead generation and nurturing, product development, content marketing, affiliate marketing, social media strategies, etc.- Build a strong brand name, vision, and direction for all new sites. - Responsible for the creation of all digital creative to be used on websites, social media, digital advertisements and more.

As the Director of Digital Performance Marketing, I am responsible for establishingand leading key strategic efforts within a story‐focused, data‐driven unit at CoachNowto drive leads and conversions. Responsibilities:- Hire, train and mentor an extraordinary, high performing team to achieve best-in-classsuccess and business results. This includes full-time employees or contracted talent.- Develop, execute, and measure performance marketing roadmaps and initiativesinclusive of funnel building, paid acquisition, lead generation and nurturing, contentmarketing, digital partnerships, affiliate marketing, social, etc.- Develop and open new markets across different sports verticals (ie. baseball, fitness)- Manage a budget and maximize ROI on marketing spend cross paid social, paid search,display, offline, affiliate, native, remarketing, and other paid media channels.- Collaborate with the broader Sales/Support team on attribution models, analytics,audience segmentation, email, messaging, promotions, and retention strategies.- Collaborate with Product teams to inform the development and optimization of landingpage experiences, aligned with media channels and audience segments.- Create repeatable lead nurturing/drip programs to move various customer segmentsthrough their journey.- Develop and evolve creative assets with in-house marketing, brand, product, andcreative teams to drive member acquisition, mapping channels and content to eachstage of the user acquisition funnel.- Collaborate with Director of SaaS on tightly defined CAC and growth targets, with daily,weekly, and monthly reporting against KPIs.

• Development and creation of all graphic design needs of the agency. (Logos, Printed Pages, Brochures, Business Cards, etc.)• Coordinate and implement social media posts throughout multiple Social Media avenues• Run a digital and print marketing campaign to bring more awareness and clients to CBI.• Edit and design CBI website• Create articles to share with local newspapers and online forums• Work directly with CEO Dr. Frank Scarpati to create a lasting, impressionable image of CBI