3 WEST is a Canadian consulting firm of pharmaceutical, biotech and medical device experts with over 30 years of experience and pedigree bringing innovative solutions to reality in product commercialization and trade / channel management www.3west.ca

Developed the sales and marketing platform for two CRO divisions of LifeLabs. Led the global business development and client acquisition initiative .

Managed the national channel marketing initiatives in Canada with the Diabetes division of Becton Dickinson. Launched Veritor point of care testing program for influenza with retail pharmacy

Launched Mallinckrodt and Methadose into the Canadian market- worked with all stakeholders, MD's, Pharmacy colleges, associations, provincial governments, pharmacy chains, wholesale and public / private payors to gain listings and start the transition from methadone compounded solution to Methadose.- Secured the Canadian market by province, managing the sales function in Canada

Managed implementation marketing and promotional campaign materials for pharmaceutical clients through all stages of development • Launched Takeda to Cdn trade and two new products • Managed pricing changes and provincial formulary inclusions• Developed and implemented pharmacy programs

Initiated plans for all trade activities, inventory and information management, product launches, DSO and a subject matter expert for pharmacy related activities• Managed critical product inventory situations and procedures during Pandemic protecting the customers at all times• Key contact at various trade associations playing key role in policy development• Created and implemented various adherence programs at retail

Managed all trade activities with retail chains, wholesale, hospitals and GPO’s in Canada• Negotiated and created in depth retail, wholesale and hospital contracts leading to favorable product positioning and revenue growth• Developed pharmacy programs, pharmacy training and sales support program

Managed all trade activities with retail chains, wholesale, hospitals and GPO’s in Canada• Negotiated and created in depth retail, wholesale and hospital contracts leading to favorable product positioning and revenue growth• Developed pharmacy programs, pharmacy training and sales support programRegional Sales Manager 1989 – 1994• Hired, Managed 9 primary care and 2 specialty representatives• Worked in government affairs role in all Atlantic provinces• 5 reps… Show more Managed all trade activities with retail chains, wholesale, hospitals and GPO’s in Canada• Negotiated and created in depth retail, wholesale and hospital contracts leading to favorable product positioning and revenue growth• Developed pharmacy programs, pharmacy training and sales support programRegional Sales Manager 1989 – 1994• Hired, Managed 9 primary care and 2 specialty representatives• Worked in government affairs role in all Atlantic provinces• 5 reps won national award as top representative in Canada and I won Presidents Club as top RSM for Canada in 3 consecutive years Show less