Peter Marshall, Mba Email & Phone Number

United States

• Manage media buying, planning, execution and monitoring for our client which consists of Toyota National.• In response to customer request for proposals, create media strategies (decks and outlines), establish strategy and testing, and launch social media advertising campaigns on Meta, TikTok, Twitter, Reddit, Pinterest, LinkedIn, and Snapchat.• Work with platform partners to optimize strategic paid social media advertising recommendations that meet the goals of clients. This includes providing a comprehensive recommendation, implementation specifics, success metrics, and timetables.• Spearheaded the conception, development, and execution of tier 2 media campaigns for Lexus National on Meta (Facebook Ads) and TikTok, Pinterest, and Reddit ensuring alignment with brand objectives and maximizing audience engagement.• Manage 100-200 monthly campaigns with budgets exceeding $30 million annually via Sprinklr and Business Manager, implementing advanced funnel tactics, A/B testing, and other methodologies to optimize ROI, resulting in reductions for cost per acquisition.• Analyzed campaign performance using Sprinklr, Excel exports, and Business Manager reporting, proactively recommending improvements that continually reduce the cost per conversions.• Utilized data analysis to optimize past and current campaigns, identifying strengths and areas for development, resulting in an increase in campaign effectiveness.

• Led a specialized team overseeing paid ads execution across Google Ads, Facebook Ads, Snapchat, YouTube, aligning strategies with clients requirement for supporting tailored campaign plans.• Orchestrated high-budget campaigns for major clients such as Anheuser Busch, LVMH, and Chipotle, achieving a 15% growth in ROI. • Collaborated with performance analysts and utilized tools like Excel pivot tables, Datorama, and Google Analytics for performance optimization, reflecting clients need for driving ambitious solutions backed by data analysis.

Greater Tampa Bay Area

• Directed paid advertising campaigns across key social platforms (Facebook, Instagram, Pinterest, Twitter), aligning content with promotional calendars, and demonstrating skills in collaborating with agencies to convey market landscapes and core capabilities.• Analyzed campaign data through Excel, Business Manager, and Sprinklr to optimize performance and conducted A/B testing aligned with brand requirements for tailoring campaign plans and optimizing the marketing mix for specific audiences.• Collaborated with brand to develop comprehensive buyer personas and understand customer needs.

Canton, Ohio, United States

- Coordinating transportation providers to ensure prompt and proper movement of shipments- Responding to customer inquiries and referring clients to the proper channels- Reviewing purchase orders and shipping documents to ensure accuracy- Making special shipping arrangements as necessary- Tracking and fixing shipping errors- Preparing bills and invoices- Ensuring that the quality of all services provided meets the required standards

Vail, Colorado

• Executed precise communication strategies via email and social media channels, delivering essential resort information to the public, showcasing the ability to convey value propositions and core capabilities effectively.• Collaborated with marketing professionals to craft compelling copy for advertisements and articles, contributing to improved public relations and enhanced messaging effectiveness as outlined in the businesses need for strong verbal and written communication skills.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science - Bs, Emergency Management And Homeland Security

Activities and Societies: Kappa Sigma, Interfraternity Council, Ski Club, Running Club, International Association of Emergency Management.

Associate'S Degree, Criminal Justice/Safety Studies