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@feastofmusic.com
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Peter Matthews is listed as Marketing and Media Professional at Self Employed, a with 209837 employees, based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at feastofmusic.com and a matched LinkedIn profile for Peter Matthews.
Peter Matthews previously worked as Digital Marketing and Media Consultant at Self Employed and Founder/Editor-In-Chief at Feast Of Music. Peter Matthews holds B.A., English from University Of Notre Dame.
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Marketing and media professional with three decades of experience (two decades digital) developing and executing effective media strategies that deliver both performance and ROI. Broad range of category experience including Healthcare, Finance, Retail and CPG. Seasoned analyst comfortable with complex data sets. Highly skilled communicator and collaborative manager. Music editor and website owner covering live music across a wide range of genres, including classical, jazz, experimental, and indie.
Listed skills include Development, Comscore, Social Media, Strategic Partnerships, and 31 others.
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New York, Ny
• Freelance consultant providing industry expertise on various aspects of media buying and planning with an emphasis on digital media, including data management, data privacy, audience targeting, ad verification, and emerging platforms• Executed numerous media buys for a variety of clients, including programmatic, display, paid search, and social
Brooklyn, Ny
• Founder and editor of NYC-based website covering live music across multiple genres, including Classical, Jazz, Experimental and Rock• Lead team of writers and photographers, arranging assignments and editing all content• Maintain active social media presence across Instagram, Twitter and Facebook• Drive all website promotion and business development, including paid advertising and referral programs• Produced and hosted series of live music events. Managed all booking, promotion and production• Drive and manage all business development, including banner ad placement and referral marketing programs
New York, Ny
• Managed all trading, optimization and yield management for the healthcare industry's leading addressable audience solution• Realized 300% revenue growth across 20+ clients while surpassing internal margin goals• Supervised a team of six buyers day-to-day while developing extensive processes and workflows for the company as a whole• Negotiated all private marketplace deals with SSPs and managed relationships with DSPs • Collaborated with sales team on RFPs and campaign optimizations while maximizing opportunities for incremental revenue • Worked with data analysts to develop data visualization tools measuring viewability, delivery, and performance against KPIs• Coordinated with ad ops team to ensure efficient, accurate implementation of 3rd party ad tags and data onboarding Clients included: Merck, Pfizer, Allergan, Eli Lilly, Bayer, Boehringer Ingelheim, Novartis, and Philips
New York, Ny
• Supervised all digital activation and strategy for General Mills, managing team of 15 buyers and planners, with oversight of search, analytics, and ad operations • Provided day-to-day thought leadership, including ideation sessions and POVs• Worked with agency trading desk VivaKi to develop comprehensive programmatic strategy
New York, Ny
• Oversaw digital activation and strategy for several Fortune 500 accounts at the largest media service in U.S. • Managed multiple teams of 5-15, including buyers and planners across display, search, mobile, social, and analytics• Evangelized and coordinated adoption of agency trading desk (Accuen) across all clients• Curated development and delivery of weekly multi-channel performance dashboardsClients Included: Coty, Estée Lauder, Eli Lilly, ExxonMobil, GE, Georgia Lottery, and Georgia Pacific
New York, Ny
• Oversaw all digital media planning and buying for Johnson & Johnson’s Tylenol unit, managing a team of five buyers and planners• Expanded digital budgets by 40%, representing nearly 30% of Tylenol’s total media spend• Developed several integrated media partnerships, coordinating with publishers, creative and production teams
New York, Ny
• Supervised online media planning and buying for several clients at Beyond Interactive, MediaCom’s full service digital marketing agency• Managed team of planners and supervisors while providing direct client support• Negotiated alternative executions such as in-game ads, mobile video, and podcastsClients included: Subway, 3M, Netbank, Outback Steakhouse, and Avis Rental Car
New York, Ny
• Introduced digital media buying and planning practice to award-winning full-service agency• Negotiated all broadcast media for agency, including National and Spot TV and Radio• Managed staff of four while providing daily, direct client supportClients included: AOL, AT&T Wireless, Hertz, Showtime, and Twinlab
New York, Ny
• Managed fifteen-person broadcast buying group for six separate brands in over sixty U.S. markets. • Provided direct client support, including presentations at quarterly sales and marketing meetingsClients included: Barnes & Noble, Dunkin’ Donuts, Guinness Import Company, JP Morgan, and Volvo
New York, Ny
• Negotiated spot T.V. and radio in fifteen U.S. markets and coordinated media plans on several key accountsClients included: Boston Market, Coors, Fuji Film, MCI and Saks Fifth Avenue
Comprehensive seminar covering all aspects of orchestra administration, directed by the leading orchestra administrators in the U.S.
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Peter Matthews works for Self Employed.
Peter Matthews is listed as Marketing and Media Professional at Self Employed.
AeroLeads has found 1 work email signal at @feastofmusic.com for Peter Matthews at Self Employed.
Peter Matthews is based in New York City Metropolitan Area, United States while working with Self Employed.
Peter Matthews has worked for Self Employed, Feast Of Music, Medicx Health, Zenithoptimedia, and Omd Usa.
You can use AeroLeads to view verified contact signals for Peter Matthews at Self Employed, including work email, phone, and LinkedIn data when available.
Peter Matthews holds B.A., English from University Of Notre Dame.
Peter Matthews is listed with skills including Development, Comscore, Social Media, Strategic Partnerships, Digital Strategy, Basic Html, Event Producing, and Photoshop.
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