• Freelance consultant providing industry expertise on various aspects of media buying and planning with an emphasis on digital media, including data management, data privacy, audience targeting, ad verification, and emerging platforms• Executed numerous media buys for a variety of clients, including programmatic, display, paid search, and social

• Founder and editor of NYC-based website covering live music across multiple genres, including Classical, Jazz, Experimental and Rock• Lead team of writers and photographers, arranging assignments and editing all content• Maintain active social media presence across Instagram, Twitter and Facebook• Drive all website promotion and business development, including paid advertising and referral programs• Produced and hosted series of live music events. Managed all booking, promotion and production• Drive and manage all business development, including banner ad placement and referral marketing programs

• Managed all trading, optimization and yield management for the healthcare industry's leading addressable audience solution• Realized 300% revenue growth across 20+ clients while surpassing internal margin goals• Supervised a team of six buyers day-to-day while developing extensive processes and workflows for the company as a whole• Negotiated all private marketplace deals with SSPs and managed relationships with DSPs • Collaborated with sales team on RFPs and campaign optimizations while maximizing opportunities for incremental revenue • Worked with data analysts to develop data visualization tools measuring viewability, delivery, and performance against KPIs• Coordinated with ad ops team to ensure efficient, accurate implementation of 3rd party ad tags and data onboarding Clients included: Merck, Pfizer, Allergan, Eli Lilly, Bayer, Boehringer Ingelheim, Novartis, and Philips

• Supervised all digital activation and strategy for General Mills, managing team of 15 buyers and planners, with oversight of search, analytics, and ad operations • Provided day-to-day thought leadership, including ideation sessions and POVs• Worked with agency trading desk VivaKi to develop comprehensive programmatic strategy

• Oversaw digital activation and strategy for several Fortune 500 accounts at the largest media service in U.S. • Managed multiple teams of 5-15, including buyers and planners across display, search, mobile, social, and analytics• Evangelized and coordinated adoption of agency trading desk (Accuen) across all clients• Curated development and delivery of weekly multi-channel performance dashboardsClients Included: Coty, Estée Lauder, Eli Lilly, ExxonMobil, GE, Georgia Lottery, and Georgia Pacific

• Oversaw all digital media planning and buying for Johnson & Johnson’s Tylenol unit, managing a team of five buyers and planners• Expanded digital budgets by 40%, representing nearly 30% of Tylenol’s total media spend• Developed several integrated media partnerships, coordinating with publishers, creative and production teams

• Supervised online media planning and buying for several clients at Beyond Interactive, MediaCom’s full service digital marketing agency• Managed team of planners and supervisors while providing direct client support• Negotiated alternative executions such as in-game ads, mobile video, and podcastsClients included: Subway, 3M, Netbank, Outback Steakhouse, and Avis Rental Car

• Introduced digital media buying and planning practice to award-winning full-service agency• Negotiated all broadcast media for agency, including National and Spot TV and Radio• Managed staff of four while providing daily, direct client supportClients included: AOL, AT&T Wireless, Hertz, Showtime, and Twinlab

• Managed fifteen-person broadcast buying group for six separate brands in over sixty U.S. markets. • Provided direct client support, including presentations at quarterly sales and marketing meetingsClients included: Barnes & Noble, Dunkin’ Donuts, Guinness Import Company, JP Morgan, and Volvo

• Negotiated spot T.V. and radio in fifteen U.S. markets and coordinated media plans on several key accountsClients included: Boston Market, Coors, Fuji Film, MCI and Saks Fifth Avenue