Peter Matus Email & Phone Number

Hungary

Hungary

• Leading Primőr’s Lifestyle perfume business unit meaning here full range of marketing, sales and purchasing tasks. Creating annual sales and marketing strategies for all 11 brands of the business unit. Annual sales and purchase planning, allocation of the marketing budgets. • Success Brands within the portfolio: Police, Replay, Antonio Banderas, Benetton, Desigual. Police became the number one Lifestyle brand in the past five years growing double digit every year. Full P&L responsibility. Managing the operative marketing tasks with a help of 3 brand managers as direct reports. Annual and mid year negotiations with trade partners. Everyday contact with suppliers in the tasks of purchase, pricing, marketing cooperation. New business management.

Hungary

• Determination and execution of Wrigley’s long-term marketing strategy such as the brand, pricing and portfolio strategies as part of the total company strategy. Annual communication planning for Orbit, Airwaves and Winterfresh brands. Launching the brand Skittles in Hungary. Participating in International projects such as the design a communication change of Orbit which helped the brand to became the mostly „used” FMCG brand among the age group of 18-25.

Hungary

Handling Orbit, Airwaves & Winterfresh from the brand strategy to executions. Creation of brand plans, implementation of brand and category specific researches, planning and executing communication and handling the media mix which links to it. Logistical coordination of the new launches Administration.

Hungary

Sales of Outdoor media (billboard, city light) & Jazzy radio spots. New business development, development new ambient tools.

Hungary

Management of Smirnoff, J&B and Captain Morgan brands. Primarily coordination of re-launch of the brands in HORECA segment. Determine the portfolio and develop the communication behind the brands. Handling the budget and the administration.

Hungary

Fulfill of marketing and trade marketing tasks of Sió-Eckes Brands (Sió, HohesC, Granini, Suzy) together with a smaller team. (Packaging design, coordination of print, outdoor, indoor, TV, internet, trade campaigns, carry out promotional materials, market research)

Hungary

7 months at the Customer research and 9 at the Retail department.Duties: Creation of different type of analysis and coordination research projects in the FMCG and in the Media sector. Supervising questioning.