Business and Marketing Consultancy - specialising in developing and delivering marketing solutions.PMC’s objective is to bring a refreshing focus to how winning strategies are developed.Professional experience is predominantly agency-side, having worked in businesses of different sizes and stages of development - including merging and re-shaping agencies and teams.Strategic experience: B2C & B2B brand and communication strategy planning; direct and digital… Show more Business and Marketing Consultancy - specialising in developing and delivering marketing solutions.PMC’s objective is to bring a refreshing focus to how winning strategies are developed.Professional experience is predominantly agency-side, having worked in businesses of different sizes and stages of development - including merging and re-shaping agencies and teams.Strategic experience: B2C & B2B brand and communication strategy planning; direct and digital marketing.PassionMarketing that creates big results for brands. Innovation that creates even bigger opportunities for better outcomes.SpecialitiesStrategy DevelopmentFrom insight research through to recommendations.Creative Thinking & IdeationWorking closely with key strategic partners.Channel Strategy FormulationFocused on maximising the consumer engagement throughout the consumer journey.Digital FutureActively in the digital space: web, online marketing, content management solutions, social media.Direct MarketingIs an enduring passion. Making big and small data meaningful!Make communications accountable.Business DevelopmentProspecting, pitch process management and presentations.Client & People ManagementManaging and nurturing senior Client relationships. Leading and providing leadership to individuals and teams. Show less

Founding Executive Officer of the CBD Sydney Chamber of Commerce - a Not-For-Profit business focused on promoting membership and supporting SME’s within the largest geographically co-located group of businesses in Australia. Responsibility includes the development of the business plan and go-to-market strategy; the brand proposition, membership acquisition, retention and member relationship strategies. Operational responsible for events, program, financial management and business compliance.

Working with undergraduate students from both the Faculty of Business as well as the Faculty of Arts & Social Sciences (FASS) who are majoring in Communications as a Casual Tutor. Subjects include: Brand Advertising Strategies, Professional Advertising Practice, Advertising Practice, Principles of Advertising, Integrated Communications and Professional Internships.

Advisory panel participation

Managing Partner and Head of Strategy over almost five years and responsible for new business strategy development that lead to the most significant Client growth the business had experienced - including recognition through creative awards. Operational responsibilities included account team recruitment & structuring, account planning, development of position description and review methodologies.