Peter Mccormack Email and Phone Number

Manager for agency's consumer practice, directing all facets of communications and marketing programs for clients; experience in retail, consumer lifestyle and consumer technology industries.Responsibilities Include:• Provide strategic counsel regarding programs, industries and competitive landscape as primary client contact• Plan and execute data-driven marketing and communications initiatives, generating extensive coverage through cross-channel campaigns• Supervise growth and professional development of five junior staffers, drafting annual reviews, developing workflows and providing mentorship• Pitch new business in collaboration with senior leadership, ideating creative campaigns and presenting to prospects• Spearhead content development and writing projects, ensuring materials reflect clients’ needs and business goalsClients Included: Toyota, Orchard Supply Hardware, Simon Premium Outlets, MrOwl, Funding Circle

Media lead for consumer public relations programs; experience in consumer lifestyle, retail and food industries.Responsibilities Included:• Led top-tier media relations outreach and guided strategy to secure targeted traditional, broadcast, digital and social coverage• Created, initiated and participated in creative integrated campaigns• Leveraged data insights to determine ROI of PR efforts, integrating analytics into client programs (completed formal Marketing Technology Immersion program)• Produced written reports and media materialsClients Included: 365 by Whole Foods Market, Green Chef, Toyota, Orchard Supply Hardware, Simon Premium OutletsTop Coverage Included: Buzzfeed, Mashable, New York Times, Shape, Ellen, Fast Company, Business Insider, Associated Press, Glamour

Newshound and primary coverage driver for communications programs in the consumer portfolio; experience in consumer lifestyle/technology, retail, financial services and food industries.Responsibilities Included:• Conducted successful media and influencer relations programs and served as team’s primary coverage driver, crafting strategic pitches, media alerts and press releases• Nominated by peers and senior leadership as Young PR Professional of the Year for the Publicity Club of New England• Managed sponsored brand events, coordinating direct-to-consumer engagement and on-site experience• Recommended and executed social media strategies to build following, relationships and overall brandClients Included: Green Chef, Orchard Supply Hardware, Print Syndicate, Upromise by Sallie Mae, McDonald’s, Foxwoods Resort and Casino, Gemvara, HoodTop Coverage Included: All You, Shape, Fast Company, Mashable, US News and World Report, O the Oprah Magazine, Good Morning America, Fortune, TIME, Men’s HealthAwards: Young PR Professional of the Year Nominee (Publicity Club of New England); Honorable Mention for Best Crisis Management (PR Daily Awards); Silver Bell for Special Event: Series Campaign (Publicity Club of New England)

Foundational support for programs in the healthcare practice; experience in health IT, venture capital and nonprofit industries.Responsibilities Included:• Provided team members with day-to-day tactical support across a range of program activities• Drove comprehensive speaking and awards programs• Monitored daily industry news and research to ensure high-quality client servicesClients Included: VentureHealth, HIMSS, mHIMSS, Sermo, HeCN, FSH Society, M*ModalTop Coverage included: Bloomberg Businessweek, Entrepreneur, Investor’s Business Daily, InformationWeekAwards: Merit for Product/Service Launch: Healthcare (Publicity Club of New England); Merit for Product/Service Publicity: Healthcare (Publicity Club of New England)

Duties included: daily news scans; assisting with clients’ social media accounts; updating speaking and awards databases; building media lists; and monitoring client and competitor coverage.