A pioneer in Slovakia, m:zone has been bringing Apple products to customers since 1996, offering a seamless online and in-store experience.• Developed and executed marketing campaigns across various media channels (online and offline) to achieve business goals.• Managed marketing budgets: Allocated budget across a media mix to optimize return on investment (ROI) and ensure adherence to spending limits.• Created channel strategies: Developed and implemented social media strategies and others aligned with business objectives.• Built customer personas: Analyzed customer data to create comprehensive customer profiles.• Led cross-departmental collaboration:Partnered with other departments (e.g., B2B) for marketing campaign development and execution.• E-commerce website improvements: Managed UX/UI and CX improvements on the e-commerce website, collaborating with developers.• Created marketing materials: Designed and produced offline and online marketing materials for retail stores and internal use (e.g., staff uniforms, price tags, leaflets, presentations).• Analyzed sales & prepared reports: Monitored data on weekly basis and made data-driven adjustments to achieve sales, revenue, and margin goals.• Led and mentored a marketing team: Provided leadership, coaching, and performance feedback to a small marketing team of 2.• Managed team recruitment: Hired new team members, defined job responsibilities, and established career paths.• Managed internal communication: Prepared marketing department presentations for various purposes.• Planned and executed new store opening events: Developed and implemented marketing campaigns for new store openings.• Managed agency relationships: Collaborated with a performance agency to ensure alignment with business goals.

Key Achievements:Prioritized team culture in a retail setting, fostering collaboration through strengths identification and team-oriented initiatives, resulting in improved employee morale and positive staff feedback.Responsibilities:• Team Leadership and Development (coaching & training)• Sales Targets and Revenue Goals• Inventory Management• Scheduling and Operations• Compliance and Security• Visual Merchandising• Data Analysis and Reporting

Gained valuable experience in a fast-paced environment, developing a strong work ethic and a clear understanding of my future career goals.