Peter helps Marketing Leaders adopt and integrate AI Technologies in order to drive ROI, create value, and spark innovation..He has built and managed marketing organizations that range from “small but mighty” to “large and innovative” with a laser focus on achieving business goals, realizing competitive advantages, and creating lasting value. Enthralled with AI since the launch of ChatGPT and its impact on marketing organizations, he was most recently brought on as a consultant to build out a management consultancy service offering focused on AI and GenAI to help brands seize potentially overwhelming competitive advantages. That work ultimately led to his being brought on as a co-founder of the newly formed PVAI Consulting.“AI and GenAI represent a unique opportunity for Businesses and Brands to seize potentially overwhelming competitive advantages over the next few years. Unlike previous iterations of Emerging Technologies, though, AI is evolving at a speed that demands Business Leaders take action today ~ to understand, strategize, integrate, and innovate their way to create value and secure marketplace leadership.”Prior to PVAI, Peter has developed leading edge marketing and media strategies for brands over his career as diverse as Colgate-Palmolive, Hewlett-Packard, Keurig Dr. Pepper, SC Johnson, and Molson Coors. He has been responsible for managing multiple $250 million omni-channel media programs.He was an early internet marketing pioneer, pivotal in the development of a leading interactive marketing division for FCB, one of the world’s largest communication consultancies. He then went on to co-found, build as COO, and sell a successful marketing consultancy of over 80 marketing professionals which helped leading brands such as Allstate, AT&T, Sears, Grainger and more develop their first digital strategies. He continued that marketing organizational leadership growing the company to over 200 marketing professionals.