Peter Mulcahy Email and Phone Number

Gorilla Glass

Global Air Care - Responsible for the Glade gels and aerosol businesses globally, including global marketing strategy development and execution, marketing asset creation, cross-functional project leadership, trade narrative development, innovation pipeline, and continuous business assessment and analysis.

Scrubbing Bubbles, Global Marketing - Managed global Scrubbing Bubbles, Fantastik, and local Japanese brand strategies, leading cross functional teams to deliver winning brand marketing strategies and innovation. Led the development of all brand equity and marketing materials to support brand strategy, including new brand positioning, new visual brand language (graphics), and TV commercials and other advertising materials.

Glade, US Marketing - Responsible for leading the Glade candles business in the US, managing P&L and commercialization strategy, including integrated marketing communications plan, pricing, promotion, distribution, and continuous business assessment.

Raid, Marketing Innovation - Developed tactical and strategic business plans to grow the Raid indoor fogger segment within the pest control category, introducing several opportunities for expand innovation growth.

Suave/Lever 2000, US Brand Building - Responsible for managing the Suave and Lever 2000 personal wash brands, including strategy development and execution, annual planning, forecasting, and key initiatives including IMC, product innovation, and digital leadership.

Consumer and Market Insights, Analytics and Media Insights Group - Responsible for North America pricing and promotion research, analysis, and strategic recommendations.

Consumer and Market Insights, Analytics and Media Insights Group - Supported Vaseline, Suave, and St. Ives brand teams with marketing mix modeling and media insights, consumer and market insights, category forecasting, innovation targets, pricing, and ad hoc analysis.