Peter Murnen Email and Phone Number

Responsible for leading and building MPA’s marketing efforts in North America which included management of both proprietary and private label brands, media strategy and placement, and development of unique customer marketing plans. Technical and sales training for all MPA stakeholders was a major initiative for the Marketing Department. I led the strategic and tactical execution of all internal and external sales training, as well as field technical training for all professional installer end users and retail automotive counter people (including all collateral material). Currently in the process of digitizing training content and creating an on-line, LMS based training program organized as a separate company.Successes include:• Re-starting MPA’s marketing department from scratch• Creating and managing social media strategy• Overseeing construction of an internal media creation/learning television studio• Building a Los Angeles based in house production team• Digital content strategy and creation to support branding & social media, training & education; as well as support of customer marketing, sales and education campaigns• On-line, live webinar creation and meetings• MPA website re-design• Management of successful trade shows and meeting/events

Responsibility globally for Federal-Mogul’s Aftermarket Chassis Parts, Driveline, Wheel End, Braking, Wiper Blades and Lighting products. Global sales in 2010 were $1.3 billion (USD), with responsibility for corporate profitability and EBITDA targets to budget. Main functions include Global strategic product planning/management, new product and existing range expansion across all lines in all regions, with project management responsibility for product launches in all countries. Market research and heavy data analysis responsibilities, as well as profitability analysis both before and after product decisions are made. Responsible for programs manufactured in-house, as well as outsourced to the global supply base.Daily interaction with manufacturing, engineering, sales, finance, cataloging, brand management, pricing, sourcing, logistics and planning. Responsibilities include reporting directly to the CEO and senior management on a regular basis. Currently managing 35 direct and indirect reports, with day-to-day management of the North American product management staff, as well as global responsibility. Responsible for direct sales negotiations with North American customers AutoZone, Advance, O’Reilly, Napa, Carquest, Alliance, Pronto, The Network, Federated, Canadian Tire, Firestone, Midas, etc. Successful global product launches:• India – Ferodo Brake, Champion Wiper• Australia – Ferodo ThermoQuiet Brake, Repco Private Label Brake• China – Ferodo and Wagner Brake, Moog Chassis, TS Chassis, Champion Wiper,• South East Asia – Ferodo Max Brake• Mexico – Wagner Brake, TS Chassis, Champion Wiper, TS Wiper• EMEA – Ferodo ThermoQuiet Brake, Wagner Brake, Various Private Label Brake Pads, Moog Chassis, Champion Wiper• South America – Ferodo Brake, Champion Wiper• North America – Various Private Label and OES Brake Pad, Wheel End and Chassis Programs, Moog Struts, Wagner and Ferodo brake programs, Anco Wipers and Wagner Lighting.

General management/P&L responsibility for Federal-Mogul Global Aftermarket Braking, approximately $800 million in 2006. Strategic planning and day-to-day management/product management of entire Federal-Mogul Aftermarket global brake portfolio including: Wagner Brake and Abex Heavy Duty in North America and Mexico, as well as the Ferodo brands of light vehicle and heavy duty brake products in Europe, Asia, South America and North America. Also responsible for growing global Private Label programs.Daily interface with the global manufacturing, engineering and R&D, supply chain and sourcing divisions of friction and rotor/drum. Scheduled rollout of friction manufacturing formulation and tooling changes in support of sales and marketing plan. Global staff management responsibility: 8 product mangers in the USA, 7 product mangers in Europe, 2 marketing managers in Asia, 1 marketing manager in South America, 1 marketing manager in Mexico. Development of global brand strategy and execution in conjunction with brand management teams in the USA, Europe, Asia, Mexico and South AmericaSuccesses included:• Successful transfer of innovative ThermoQuiet Brake Pad manufacturing technology and brand from North American phenomenon to launch in plants in Czech Republic and Thailand supporting the Western European and Market – Best In Show Award at Equip Auto Show in Frankfurt 2008• Development of an innovative brake pad technology with Global Friction R&D and North American Manufacturing for launch in North American market – Wagner Edge• Managed successful Ferodo brake pad launches in Eastern and Western European market, Mainland China, Thailand, Mexico and Brazil - $15 million in sales year one• Managed successful Private Label Friction launches for AutoZone in North America (Duralast & Duralast Gold) - $25 million in sales year one.• Rotor & Drum – Managing global product management• Hardware & Hydraulics

General management/P&L responsibility for Federal-Mogul Friction North America, approximately $330 million in 2004. Management of $1.0 million budget: marketing/advertising, travel, SG&A. Strategic planning and day-to-day management/product management of all friction lines including Wagner Brake, Abex Heavy Duty and Federal-Mogul brands of disc pads and brake shoes, in addition to all private label brands including Motorcraft, Advance, Midas and others.Successes included:• Successfully grew the Wagner ThermoQuiet brand from a number 3 market share position to number 1 in the North American Aftermarket in three years• Sold the ThermoQuiet concept to most large Aftermarket customers and groups• The result of ThermoQuiet was an increase in sales for that brand alone of over $100 million during a 3 year period• Contributed to the company being awarded the coveted Pace Award for our ThermoQuiet innovation• Developed and sold new Aftermarket Private Label Friction program to O’Reilly Auto Parts - $9 million annual sales• Introduced a new low-cost brake block program to support Private Label Heavy Duty Friction expansion• Managed Marketing Services project to convert catalog information to support ACES and PIES Aftermarket industry standards• Created highly successful processes for releasing new part coverage into both the SAP system, cataloging and pricing, as well as into Federal-Mogul’s various manufacturing and sourcing operations that have become the company standard

General management/P&L responsibility for Federal-Mogul Friction North America, approximately $300 million in 2002. Strategic planning and day-to-day management/product management of all friction lines including Wagner Brake, Abex Heavy Duty and Federal-Mogul brands of disc pads and brake shoes, in addition to all private label brands including Motorcraft, Advance, Midas and others. Managed all private label friction programs, including line definition, packaging, system loading, changeover procedures, marketing programs and day-to-day customer interface. Customers include Ford, Chrysler, Midas, Advance, Canadian Tire, and Unicor/Pronto. Routinely worked closely with engineering and manufacturing on all friction related matters. Completely re-formulated/re-configured the Federal Mogul Friction offering, vastly improving overall product quality. Work closely and regularly with sales leadership in customer presentations and regular visits. Lead and manage the efforts of 8 associates including Product Managers, Analysts and Product Planners.Successes included• Development and launch of highly successful ThermoQuiet brake pad program which resulted in a 40% annual sales increase• 2003 PACE Award winner for innovative design and manufacturing for Wagner ThermoQuiet• Designed and executed a “First-To-Market” brand strategy, bringing additional value to customers and sales increases tracking $2 million per year. • Awarded Federal-Mogul’s “Chairmen’s Mastery Award” (Federal-Mogul’s highest award) for successfully designing, building and launching the Ford Motorcraft Program in 6 weeks. Significantly improved the working relationship between marketing, sales, engineering, manufacturing and distribution to the highest level ever enjoyed.• Significantly improved working relationship between marketing, sales, engineering, manufacturing and distribution to the highest level ever enjoyed; improving the quality of our product, as well as speed to market.

Responsible for all marketing management functions for this $58 million customer, representing Wagner Brake, Moog Chassis, Everco/Murray Temperature Control Products, Precision U-Joints and all Rockhill private label product lines. Function as the primary liaison for Moog Automotive with account responsibilities for All Pro/Bumper To Bumper Corporate Headquarters and their warehouse members, reporting to the Director of Sales. Coordination, attendance and participation at all customer meetings and special events, including NASCAR and NHRA. Design and implement all account specific programs and promotions. Management of $1 million marketing budget. Created custom reporting and tracking systems for sales, competitive analysis and profitability. Train and assist sales force in programs, promotions and competitive information.

Recruited into this newly created position to enable rapid development into more responsible marketing management positions. Responsibilities included pricing/profit analysis across all Wagner Brake product lines. Developed retail plannograms and all RFQs for all major, potential customers. Gathering, maintaining and communicating competitive information for Senior Management, Product Managers and the Salesforce. Custom analysis creation for customers. Gained approval for all new programs, involving close interaction with Finance, Operations, Sales and Senior Management. Determined how to most effectively utilize a complex internal costing system to meet corporate objectives. Development, publication and distribution to the industry of all Wagner Price Sheets and New Product Announcements. Active participation in customer presentations, Moog Sales Meetings and presentations to installer customers visiting the Moog World Training Center. Participated in brake and chassis changeovers at the Jobber and WD Level.Successes included:• Re-launch of Wagner Brake program after a high profile quality issue• Attainment of large business relationship with Aftermarket customer All Pro/Bumper To Bumper, now known as the Alliance Group

Marketing management responsibility for 22 product lines (CARQUEST & BRAVO Brands) including: brakes, chassis & driveline, wipers, temperature control products, and belts & hoses representing sales volume exceeding $200 million annually. Reported directly to the Executive Vice President. Specific duties included, but were not limited to: product line definition, pricing, packaging, promotions, collateral material design, cataloging, market/competitive analysis, budgeting, vendor negotiation, changeover schedules for multiple distribution centers, and customer service. Additional responsibilities included communication of information to group members, jobber and dealer customers, field sales people, electronic cataloging companies, and the retail public.Successes included:• Private label product launches for CARQUEST Brake Pads, Chassis Parts and Wiper Blades• Organizing and implementing the very first CARQUEST National Sales Conference.

Marketing management responsibility for Ohio’s largest automotive parts distribution company. Specific duties included marketing communications, sales promotions, market plan development and budget management. Additional duties included the design and coordination of all communication programs in support of corporate marketing objectives, including television, radio, newspaper, and direct mail advertising. Created and implemented programs and promotions for a 17 member sales force. Acted as the company’s customer service liaison. Served as marketing coordinator for 120 CARQUEST Auto Parts Stores in a four-state area. Direct reporting responsibility to the Vice President.