 Training farmers on the agroecology and organic farm wastes to prepare farmyard manure, compost manure, bokashi manure, vermicomposting manure, farm yard manure, crop residue management to increase food productivity levels, nutrition and household incomePromoting regenerative agriculture, agroecology, sustainable practices and green food production practices to achieve food security, nutrition household income, sustainable environment and resilience householdsEnhancing, increasing and supporting enterprise development into local food system marketsCreating and supporting employment for the youths and women through value addition, processing and capacity buildingIncreasing the access and affordability to nutritious foods through productivity diversification and fortification activities for vulnerable segment of the communityIncreasing collaboration, transparency and access to information to all food system playersBuilding capacities of vulnerable households on food systems transformation agendaAddressing issues concerning agroecology, regenerative agriculture, household livelihood transformation and economic strengthening

March, 2019- December, 2021.Olerai seedsBusiness Development Manager Conducting innovation marketing and go to market strategies. Conducting market analysis, understanding market requirement, developing vegetable and cereals portfolio as per the customers’ pain points. Assist in resources and budget specifics for activities for effective proper market campaigns. Identifying vegetable characteristics requirement within the region to provide tailor-made varieties. Supporting and coaching local distributors, local partners and other stakeholders. Working closely with the management, line supervisor, local partners, breeders and other stakeholders to achieve product market fit. Supporting marketing activities, credit control, sales and account management.  Defining and reporting products characteristics, taste and information requirements to breeding team to satisfy the needs of the entire value chain ranging from producer level, marketers and distributors, retail stores, transporters and consumer. Leading, supporting, preparing and managing sales field team, partners and stakeholders. Analyzing vegetable market and satisfying customers needs and analyzing competition strategies to identify new business demand and vegetable seeds satisfaction needs.  Monitoring, evaluating screening trials in association with crop advisors and breeders.  Supporting and maintaining existing local products portfolio and commercial programs. Managing and supporting field commercial activities including field trials, demonstration plots, field days, agricultural shows, product launch, sales meetings and product registration.  Developing farmers, NGOs, distributors’ relationship for repeat sales through flywheel method.  Training distributors, retail stores, farmers and other stakeholders on our seed varieties. Developing distributors and retail stores for repeat sales. Coaching, mentoring and supporting sales field team and other stakeholders.

Roles:-• Training farmers on agronomy best practices for increased productivity.• Conducting fertilizer, herbicide, fungicide, insecticides and varietal trials.• Identifying appropriate farm inputs and linking farm input suppliers to smallholder coffee farmers in the area of operation.• Conducting regular farm visits to promote and push for adoption of best farming practices among smallholder coffee farmers in the areas of operations.• Identifying and developing training needs (agronomy best practices, coffee nutritional packages, fertilizer application, pest control measures) for smallholder farmers and field agronomist team.• Ensuring implementation, planning, organizing and project staffing and reporting are conducted according to the program’s activities calendar.• Developing training and promotional materials for product knowledge update and application.• Coaching, mentoring and training field agronomists’ team to achieve the project’s target and objectives.• Spearheading external relationships with all stakeholders.• Providing leadership and management to project staff, cooperative societies, stakeholders and other partners during project implementation.• Collecting and compiling impact stories to illustrate the project’s progress.• Spearheading collaboration with local organization, national organization, government agencies, regional entities and international staff to enhance competitiveness and economic level of smallholder farmers.• Conducting monitoring and evaluation with an interest of improving results, modification, objectives and planning of the project.• Advocating and promoting organization’s identity/brand and services offered through elaborate effective communication and dissemination of appropriate information.• Promoting and advocating for the organization’s business goals/objectives, core values, and mission.Key achievementIncreased adoption of agronomy best practices by 80% among smallholder farmers in Central Kenya.

• Training farmers on application of organic fertilizers.• Developing plans for testing organic fertilizers and soil supplement products on commercial and small holder farms.• Conducting innovative marketing and promotional strategies to create and satisfy customer needs• Providing appropriate customer and technical services and support• Identifying training needs and programs for sales team.• Developing and implementing sales and marketing plan.• Investigating and develop relationships with lead agronomists from commercial horticultural, coffee, tea and cereal farms.• Responsible both for long and short term strategy and implementation of promotional activities and marketing plan for the company.• Identifying new business opportunities for corporate existing and new products through market research and sales lead.• Supporting and developing brand research programmes strictly observing the goals.• Promoting, developing and supporting agro-dealer development.• Responding to farmers’ calls and concerns.• Gathering market intelligence and competitors’ activities and eventually reporting the findings to management for consideration.• Coaching, mentoring and motivating sales team to push up and achieve sales target• Identifying and registering new prospective distributors and stockists.• Studying and applying scientific methods to agrochemicals and fertilizer products on valuable horticulture, coffee, cereals and crops both qualitatively and quantitatively.• Developing market share.• Preparing and providing technical materials.• Launching of new products into the market and creating awareness through well-coordinated presentation and public education days.• Designing, managing and implementing sales and marketing manuals.• Working closely with farmers and other stakeholders.Key achievement.Sold 3000 liters of Open All organic fertilizers within the first 3 months.

Smallholder farmers capacity development on various crop production value chain and market accessibility.Linking smallholder farmers to local input suppliers and processors.Job creation opportunities among women and youths.

• Designing, conducting and managing field trials, demonstrations, open days and farmers field days for purpose of creating demand for company’s product range–seeds.• Conducting farm visits, seminars, sales meetings, demonstrations, trials and attending field days and trade fairs.• Identifying farmers for crop trials and recording appropriate data as per the product performance for purpose of documentation.• Training farmers and distributors on all matters pertaining to seed handling, preservation, storage, quality control, development and transportation as an important farm input in achieving food security and adequate nutrition.• Training small farmers or producer groups on the use of farm inputs (fertilizers, seeds, fungicides, insecticides, herbicides, spraying equipment, bio- stimulants and agricultural lime) as aspect of crop nutrition and soil health management.• Planning and promoting company products.• Appointing, monitoring, servicing distributors/stockists and ensuring stocks are available all times.• Supporting distributors and farmers by responding to their technical problems related to company seed product range in the region of operation.• Investigating present and future agricultural positions to enhance future market and product development.• Training, mentoring, coaching and supporting sales field team to enhance understanding of the products and market gain.• Identifying, evaluating, registering, developing and managing distributors and stockists.• Collecting orders on a daily basis, conducting market research, organizing field days and visiting farmers on regular basis.• Liaising with government organizations, NGOs/private sector to ensure smooth functioning in the market.• Implementing of sales manual with strength, integrity& loyalty.• Controlling debts coordinating with accounts, and distributorsAchievements: -• Increased sales volume by 60%

) Designing, implementing and monitoring strategic programs aimed at promoting company products (, fungicides, insecticides, herbicides, fertilizers, growth media, adjuvant & buffer, stickers, biological products, nutrient mobilizers, bio -fertilizer, chelated micronutrients, plant hormones/bio-stimulantsThese included activities such as; -o Farmers’ field days (self-organized as well as in collaboration with other stakeholders e.g. Farmers Training Centers, Ministry of Agriculture, NGOs, Seed companies and others.)o Establishing demonstration plots.o Participating in Agricultural Shows and conducting farm to farm visits.o Identifying farmers for crop and agricultural product range trialso Conducting distributor training and development.B) Ensuring satisfaction of distributors and agro dealers.C) Conducting market intelligence information concerning competitors’ activities with regards to products, prices, promotional activities and other related market activities.E) Conducting consistent steps to measure customer satisfaction, repeat purchase and loyalty.F) Appointing, monitoring, servicing, developing distributors/stockists.G) Collecting orders, conducting market research and visiting farmers.H) Supporting distributors and farmers with solving technical problems.I) Conducting market research to understand present and future agricultural positions, market and competitors’ activities.G) Responding to farmers’ concerns and making phone calls to farmers.H) Helping the company in registering new agro dealers and stockists as well as addressing administrative issues involving farmers and the organization.I) Managing, developing and supervising distributors and stockists ‘performance and incentives.K) Developing and providing technical materials to farmers, distributors, stockists and institutions.Achievements: -Increased sales volume by 70%

• Increasing the use of farm inputs by smallholder farmers.• Identifying, promoting and developing fertilizers, seedsand agrochemicals.• Training smallholder farmers on hybrid maize and vegetables’ agronomy best practices including spacing/seed rate, compost/farm yard manure application, nutrition and fertilizer placement, conservation tillage, land preparation, weed control and management, diseases and pests’ management, variety selection, harvesting and post-harvest handling.• Creating linkages between accredited farm inputs suppliers, distributors and small farming communities or producer groups in rural areas of Western Kenya.• Responding to farmers concerns and technical issues.• Development and management of agro dealers through sales trainings, visits, demonstration, trade fair &exhibition, seminars/workshops, dealers’ gifts, business catalogues, point of purchase materials• Daily training of farmers on maize crop agronomy/Improved Management including agrochemical application, fertilizer application, Spacing/seed rate, planting methods, weed control, pest and diseases control, harvesting.• Daily supervision of demonstration plots and farmers’ adoption of the appropriate Maize Crop Management Technologies• Distribution of demonstration material/kits to identified maize farmers for demonstration.• Conducting on farm level training, seminars, Workshops, Farm Visits, and enhancing participatory approach.• Providing training on farm inputs and training promoters, sales personnel,ministry of agriculture extension staff and other partners that assist to create awareness among smallholder farmers.• Identifying, recruiting, developing and managing distributors/ agro-dealers in rural set up with an aim of ensuring sustainable availability of appropriate farm inputs within the area of operation.Achievements: -- Increased the level of awareness of Mavuno Planting and Mavuno Top fertilizers by 90%, which resulted into sales increase by 80%.