Social Media Strategic Planner, Content creator, Photographer.•Plan, develop and manage digital platform conversations (Facebook, Instagram, YouTube, Twitter and Pinterest) and master content calendar including creation, production and publishing•Collaborate with worldwide office and headquarter teams to ensure content strategy is well executed and in accordance with styles and standards to align with the company’s marketing priorities and objectives•Contribute social and digital industry insights and develop China social media channels, such as Weibo and Wechat, as well as measurement and optimization strategies for current Greater China region digital promotions•Deliver pre and post photography products for social media usage

•Developed, gathered input for and writing of all marketing, promotional and communications materials, including those for the digital platforms•Supported editorial, planning, writing and publishing of all online and offline content

Wrote 25 Guide Books and published in Taiwan, HK, Singapore, Toronto and Mainland ChinaWork as a Contributing Writer / Photographer with Taiwan AppleDaily, Taiwan Mandarin Airline in-flight Magazine, HK Weekend-weekly Travel Magazine.