• Market Survey: Conducting market research that lay guidelines for monitoringmarketing trends for different brands and carrying out competitors’ analysis to identifyopportunities and threats.• Marketing and Branding coordination: Overall in charge of the coordination of allmarketing efforts with the relevant sales and marketing team members and otherdepartments if necessary, providing the support required. E.g., Promotional Activities.• Media implementation: liaising with media agencies to ensure commercial creativescripts are done based on the target market, review, make corrections and ensureapproval before production. Follow up with media agency thus ensuring adverts areexecuted.• Top-Line Revenue Growth: Achieve top-line growth through geographical expansion,demand generation, and product line growth• Bottom-Line Growth: Driving sales of high realization SKUS, Cost saving initiatives,and Efficiency.• Team Management: Recruit, manage, and build the capacity of country teamsincluding Training, Staff Engagement, and well-articulated KPIs• High-Level Relationships: Generate and manage high-level relationships withgovernment, industry organizations, and distributors• Reporting/Forecasting: Produce monthly, quarterly, and annual sales/productionforecasts and quarterly board reports.• Collaboration: Coordinate all departments with a clear strategic direction for maximumproductivity.• Activations and promotions planning: formulating different activations andpromotions for different brands to enhance brand awareness and positioning.• Management of all marketing suppliers: developing briefs for commercials,developing contracts, Sourcing and managing all marketing POS material: For bothLocal and Export markets, and tracking supplier payments.

1. Volume and Revenue Target• Distributor management: Lead and inspire the sales team – distributor & company - todrive the delivery of volume and value plans.• Deliver AOP (Annual Operating Plan) as the commercial lead for the various marketsachieved by working in tandem with Supply Chain, Production, and Finance teams toensure 100% delivery of annual targets.• Key Customer (ABPs) Annual Business Plans: Responsible for developing and driving theAnnual Commercial Plans, Marketing, and Trade Marketing Budgets for the companyportfolio to deliver on the brand’s targets: financial, in-market KPI, and annual budget.2. Branding Contracts: developing and implementing both in-store and outdoor brandingcontracts with suppliers and ensuring timely renewal.3. Business Model Strategy and New Product Development• Lead the process of distributor recruitment and performance evaluation to ensureeffective distribution and target achievement.• Recommending the supply solution by Market, the business partner strategy, andgeographic expansion strategy for each Country.4. Operations and Planning Process• Lead and coordinate budgeting and forecasting processes (SNOP) in coordination with SCand Finance team.• Lead/Inspire in Market promotions execution.• To monitor and research the in-market performance of our brand portfolio anddistributor sales volumes and the in-market sales performance.

Developing and implementing commercial strategies according to company goalsand objectives aiming to accelerate growth.• Conducting market research and analysis to create detailed business plans oncommercial opportunities (expansion & business development)• Understanding the requirements of existing customers to ensure their needs arebeing met.• Act to acquire new customers and manage client relationships (new and existing).• Collaborate with and coordinate diverse teams (marketing, sales, and customerservice)• Build and maintain profitable partnerships with key stakeholders.• Monitor the performance of commercial activities using key metrics and preparereports for senior management.• Assist in setting financial targets and budget development and monitoring.• Dealer & Channel management through building & establishing the dealernetwork, analyzing and reviewing existing networks for sustainable growth andprofitability.