I ran Agency Rafaela for 4+ years, acting as lead producer and often director/editor. We provided marketing strategy, leveraging video-forward solutions for brands in the cannabis and wellness space.• led a team tasked with solving complex creative problems and producing marketing campaigns • acted as lead producer (and regularly director/editor) in the production of branded video content• managed the hiring process of independent creative contractors/crew members for video productions• oversaw the editorial process for marketing campaigns, often editing campaigns personally when budget limitations required • managed the budget for marketing/video projects, keeping us operating efficiently and on-schedule• created production schedules and managed multiple projects simultaneously• designed pitch decks and treatments for the bidding process• managed client accounts, expectations, and developed relationships

As a Creative Producer in the production of branded video content and music videos, I helped to shape and ensure continuity of the creative vision from pre-pro through post. I also acted as a line producer on many productions, managing the continuity of the production on location days. I worked as a Senior Editor in the post production department, editing music videos for artists at Def Jam, Universal Music and EOne. I also worked as an editor on commercial advertising campaigns for our clients.• acted as lead producer, managing a team of junior producers who oversaw production logistics• helped the director to shape creative for projects and effectively communicate their vision during the bidding process• oversaw the hiring of key crew members (DP, Gaffer, Colorist) per specific client/agency requirements• helped steer creative for pitch decks, treatments, and scripts• managed client expectations/feedback throughout the production/post process and ensured we upheld the continuity of their brand guidelines• helped forge client relationships and relationships with other agencies/production partners• managed budgets and timelines for commercial video productions and music videos to ensure we remained ahead of schedule and within budget• managed the hiring process of creative contractors/crew and additional production staff • acted as line producer on location days: ensuring all creative marks were hit, the schedule was upheld, anticipated and solved problems as necessary • created estimates and top-sheet budgets as part of the bidding process