Commercial General Manager - Australia
CurrentLeading Nufarm Australia cross-functionally to ensure robust strategy evolution and continuous improvement of operational execution.
Sep 2020 - Present
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Peter O'Keeffe Email & Phone Number
Commercial General Manager - Australia
at
Nufarm
2 work emails found
@nufarm.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Commercial General Manager - Australia
Location
Laverton North, Victoria, Australia
Who is Peter O'Keeffe? Overview
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Quick answer
Peter O'Keeffe is listed as Commercial General Manager - Australia at Nufarm, based in Laverton North, Victoria, Australia. AeroLeads shows a work email signal at nufarm.com and a matched LinkedIn profile for Peter O'Keeffe.
Peter O'Keeffe previously worked as Regional General Manager (Australia & New Zealand) at Nufarm and Head of Commercial (Australia) at Nufarm. Peter O'Keeffe holds B Ag Sc, Natural Resource Mgt from The University Of Queensland.
Company email context
Email format at Nufarm
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{first}.{last}@nufarm.com
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Profile bio
About Peter O'Keeffe
I have broad agribusiness experience across numerous products, crops and geographies. This experience ranges from high level strategy development to detailed operational execution within branded sales and manufacturing business units. In current and previous management roles I have demonstrated my team and business leadership capabilities by ensuring focus on key strategic imperatives, people development and team engagement.I am comfortable with overseas reporting lines and deliver effectively as a functional/cross-functional leader within a matrix environment.Specialties: Strong commercial experience and customer focus underpins my effective business decision-making ability. I am driven to hit deadlines and achieve results by cultivating a culture of accountability. Effective change management has been an essential skillset developed through a number of restructures, business integrations and transformations.
Listed skills include Strategy, Agribusiness, Business Strategy, Agriculture, and 46 others.
Current workplace
Peter O'Keeffe's current company
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8 roles
Peter O'Keeffe work experience
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Regional General Manager (Australia & New Zealand)
Leading the cross-functional regional leadership team for the company’s ANZ based entities of Nufarm Australia, Nufarm New Zealand and Croplands to ensure effective strategy development and operational execution.
Jan 2017 - Sep 2020
Head Of Commercial (Australia)
External responsibility: own all aspects of the customer commercial interface.Internal responsibility: lead the commercial team (sales, key account management, planning, support & customer service) and take ownership of the commercial budget for Nufarm Australia.
Nov 2014 - Jan 2017
Managing Director, Australia & New Zealand
Lead strategy and manage all operations of the Australia & New Zealand Cheminova group of businesses including Ospray Pty Ltd (branded sales) and Cheminova MFG Pty Ltd (manufacturing).
Mar 2012 - Nov 2014
Country Lead (Managing Director), Australia/New Zealand
Cross-functional business leadership of Monsanto's cotton and canola biotechnology business and vegetable seed business (Seminis & De Ruiter brands).
Aug 2010 - Mar 2012
Country Commercial Lead, Australia
Cross-functional business leadership of Monsanto's cotton & canola technology business in Australia.
Aug 2009 - Jul 2010
Rowcrop Sales Lead
Leadership of commercial function for cotton & canola technology business.
May 2008 - Aug 2009
National Sales Manager, Australia
Managed commercial function by leading a sales & demand planning team of 54 staff to deliver over AUD$500M annual sales revenue. Responsible for sales, demand planning, pricing and rebates.Key account manager for all corporate and large independent clients.
Apr 2004 - May 2008
1 education record
Peter O'Keeffe education
-
The University Of Queensland
FAQ
Frequently asked questions about Peter O'Keeffe
Quick answers generated from the profile data available on this page.
What company does Peter O'Keeffe work for?
Peter O'Keeffe works for Nufarm.
What is Peter O'Keeffe's role at Nufarm?
Peter O'Keeffe is listed as Commercial General Manager - Australia at Nufarm.
What is Peter O'Keeffe's email address?
AeroLeads has found 2 work email signals at @nufarm.com for Peter O'Keeffe at Nufarm.
Where is Peter O'Keeffe based?
Peter O'Keeffe is based in Laverton North, Victoria, Australia while working with Nufarm.
What companies has Peter O'Keeffe worked for?
Peter O'Keeffe has worked for Nufarm, Cheminova A/S, and Monsanto.
How can I contact Peter O'Keeffe?
You can use AeroLeads to view verified contact signals for Peter O'Keeffe at Nufarm, including work email, phone, and LinkedIn data when available.
What schools did Peter O'Keeffe attend?
Peter O'Keeffe holds B Ag Sc, Natural Resource Mgt from The University Of Queensland.
What skills is Peter O'Keeffe known for?
Peter O'Keeffe is listed with skills including Strategy, Agribusiness, Business Strategy, Agriculture, Business Planning, Cross Functional Team Leadership, Supply Chain Management, and Crop Protection.
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