At Pushpay, we build world-class giving and engagement solutions to help organizations grow their communities through our mobile platform. Our mission is to bring people together by strengthening community, connection, and belonging. I lead the inbound marketing, GTM planning and execution, sales enablement, and content creation for the Pushpay product. I work closely with the executive leadership team including Sales, Customer Success, and Product to deliver clear and compelling messaging which successfully drives marketing campaigns, sales results, and product launches. In February 2020, Church Community Builder was acquired by Pushpay expanding our product offering to include Church Management Software (ChMS).Key successes include: • Developed and executed the GTM strategy to successfully execute the Spring launch• Successfully integrated the ChMS offering to complement Pushpay’s giving and church app platform• Creation of a new business plans and GTM strategy for ChurchStaq and Pushpay Giving inclusive of new segmenting, targeting, and positioning research• In support of the launch, new messaging, value props, and marketing assets were created and released• Created a GTM strategy and required marketing assets to facilitate expansion of our offering to the Catholic church• Created the competitive marketing program at Pushpay focused on developing a competitive strategy and developing sales enablement assets to support sales and marketing.

Lead product marketing manager for BarTender software, enterprise grade labeling software. Responsibilities include global inbound/outbound marketing, channel management, Americas field marketing, GTM, competitive strategy and digital marketing.Key successes include: • Launch of BarTender 2019 inclusive of new positioning, pricing, website, and an updated channel program • Global support and maintenance campaign resulting in over $2.5M in new revenue• Overhaul of marketing for BarTender inclusive of new brochures, white papers, blogs, demo strategy, and storytelling

As global lead for Windows consumer demonstrations, my role focuses on creating and executing the strategy for demonstrations of Windows 10 globally. These demonstrations ultimately drive internal and external events, partner meetings, PR engagement, and global advertising. Key deliverables include scripts, pre-recorded demonstration videos, demoer training/preparation and creation of demo tools leveraged by the Microsoft global sales teams.Selected Accomplishments: Drove the demonstration strategy for Windows 10 to retailers, partners, and Microsoft sales employees Delivered and supported keynote demonstrations of Windows globally  Manage team of 6 high performing technicians and content developers (Contractors) Created and led the Windows Mixed Reality Demo experience from inception through launch Demo efforts have contributed to the growth in brand and monthly active devices  Coordinated demonstrations for ATL and BTL advertising briefings Demoer / Speaker training and preparation

Retained to support Windows demonstrations globally from both a technical and marketing aspect. Consulting with the Executive Demo Lead, Bryan Roper I was responsible for managing the technical execution of Tier 1 events. Subsequently transitioned to lead for content development for demos globally. Published demo scripts, videos, and trainings to the Microsoft knowledge management system, infopedia.Selected Accomplishments: Published over 25 demo scripts used globally to demonstrate Windows 10 Delivered keynote during the M4 Caribbean business seminar Managed team of 4 high performing technicians Manage content team responsible for ideation and creation of demonstrations

Product Marketing and Product ManagementResponsible for marketing and competitive strategy for features within Windows and Windows Phone, including product definition, positioning, naming, pricing, messaging, and internal & external training.Selected Accomplishments:Led product marketing efforts for hero features during the Windows Phone 8 launch. Features included: messaging, Skype, “Kid’s Corner”, and “Word Flow”. As hero features, these were included in ATL and BTL marketing.Responsible for the competitive strategy for Windows Phone and Windows PC. In this capacity, I was charged with understanding the competitive landscape and developing a marketing strategy either in product or through marketing activities. Regular keynote presenter of Windows and Windows Phone during Tier 1 events such as Mobile World Congress, CES, TechEd, and internal meetings.Product expert for the following competitive programs and advertisements o Windows Phone Lumia 920 – Don’t fighto Windows Phone Lumia 925– Limitless Nighto Windows Phone Lumia 928 – Low Lighto Windows Phone Lumia 1020 – Don’t fight 2o Windows Phone Lumia Icon – Snow Dayo Smoke by Windows Phone Listed as inventor for patent on photo comparison rig Windows Product Expert on Windows Profile Videoso KEXP DJ Darek Mazzone o Designer Jessie Pridemoreo Bohemian Brothers Guitarso Storm Chaser - Scott Hammel Received Windows Hero award for Individual ContributionReceived Windows Hero award for Collaboration

Product Marketing and Business Planning – Develop product strategy from end to end including product definition and marketing strategy, positioning, pricing, communication, distribution channels, and promotion strategies.Selected Accomplishments:Developed the marketing plan and launched Windows Phone 7 in the US as Microsoft’s premier launch partner. The Windows Phone 7 launch was designated as the “hero” launch for holiday 2010 and, at $50M, was one of the largest launches in AT&T history. Marketing activities included:o Rep Advocacy Program to drive adoption of Windows Phone 7 within our retail sales organization. The rep advocacy program resulted in a 98% endorsement within the AT&T sales organizationo Experiential Marketing Program to demonstrate the value of Windows Phone 7 to customers in locations such as malls and sporting events. o Corporate sponsorship in conjunction with my hardware manufacturer. AT&T has sponsored the Seattle Sounders in a partnership with Samsung. As the lead offer manager with Samsung, I have partnered with our local marketing team to develop exciting offers which are driving customers to retail stores.o Partnered with Samsung to develop and execute on the $1.4M AT&T Cotton bowl sponsorship.  Developed and led the marketing efforts on the Nokia X7. The Nokia X7 was Nokia’s flagship Symbian handset. As the lead marketing manager on the X7, I was responsible for the GTM planning and marketing activities for this launch. These plans included a robust marketing plan aimed at addressing the negative perception of Symbian in the U.S.Created the role of Portfolio Subject Matter Expert to fill the need for a product marketing manager with knowledge of all OSs, devices, and applications. This SME functionality was then leveraged to assist internal and external executives with handset needs in addition to producing reports aimed at keeping AT&T in its leadership position as compared to our competitors.

Sr. Marketing Manager – Advanced Device Services, 2008Created a new position in which I was responsible for generating industry research, product testing, business development, executive demonstrations and technology evangelism. This position was created out of the necessity to conduct internal research into the trends and future products and services in the wireless industry. Selected Accomplishments: Produced reporting and analysis of the strengths and weaknesses of mobile OSs from RIM, Google, Apple, HP (Palm), Nokia, and Microsoft. Conducted pre-launch testing of all mobile handsets in At&t which has given me a unique and comprehensive understanding of the benefits of all mobile OSs.  As an expert in mobile OSs and devices, coordinated and managed device demonstrations at major tradeshows such as CES, AT&T developer conference, CTIA, Blackberry World and MS Tech Ed. Managed the business development of new products and services into AT&T.o Introduced Otterbox into AT&T which is now one of the best selling cases in our portfolio. Originally rejected as an accessory in AT&T portfolio, I partnered with the North Central sales leadership to establish a trial in which the Otterbox was featured in all of the retail stores in this region. Due to the overwhelming response, the Otterbox was brought to all AT&T retail stores.o Introduced Swype, a virtual keyboard for mobile phones, into AT&T. After conducting market research and focus groups Swype was featured on over 10 product launches.