Very similar to Uber and Airbnb, Sentient Jet is a leader in the asset light model of private aviation, leveraging a highly screened, certified network of aircraft providing on-demand private jet travel for our customer base. In my role, I am responsible for all sales and revenue development efforts across our sales and account management teams focusing on new customer acquisition, cross company sales generation as well as retention of existing private flyers.

Penn Foster is the largest distance/on-line learning school in the US with over 150,000 active students enrolled. As part of the Bain Venture Capital portfolio of companies, Penn Foster focused on the B to C market and I was brought in to build a B to B enterprise. Over 4 years, we scaled a $24MM business from the ground up, leveraging existing consumer focused content to create new routes to market in career schools, at risk youth organizations, corporate employee development and QSR management training programs. Our content was delivered on hundreds of campuses and in thousands of corporate and QSR locations. The business unit was highly profitable and built for scale through distributed sales channels as well as direct selling via our inside and outside sales teams.

Recruited by Bain Capital Ventures to perform a sales optimization project focused on restructuring go to market strategy for one of Bain Capitals invested portfolio companies, Penn Foster. Project included: Review and recommendation of sales organizational structure. Industry and competitive analysis and recommendation of potential revised go to market strategy to compete more aggressively in opportunity areas. Client/Prospect segmentation strategy. Analysis and recommendation of optimal sales organizational structure. Alignment of compensation plan with company growth objectives. Creation of up-sell/multi channel strategy for existing clients to new products/platforms. Review and recommend new go to market strategy focused on growth in the b to b, military and education space inclusive of digital media, sales and marketing plan to achieve objectives

Media sales executive with over 17 years experience leading high performing sales teams in the media and digital marketplace.Leading a team of high performing sales professionals in the email, data and mobile marketing space. Providing industry leading solutions for marketing partners to engage their prospects across multiple platforms in a meaningful dialogue. Utilizing our entire portfolio of companies to deploy digital messaging as a means to maximize the potential of e-commerce, social media, mobile marketing, and even traditional marketing channels. Use attribution platform to engage clietns in conversation focused on where their media spend is most effective. Focused on providing well thought out solutions that exceed customer expectations and deliver tangible results.

Responsible for leading the cross selling efforts across print and on-line client base for $100M line of business. Lead team of 60 sellers in creating multi channel solutions across on-line, print, events and mobile offerings. Grew gross revenue across channels and increased yield in a very challenging advertising environment. Managed partner relationships with third party vendors for Boston.com and The Boston Globe focused on growing customer base and increasing revenue opportunities. Worked with best in class national consulting firm to implement a new go to market strategy focusing on top client segments and re-alignment of sales team to aggressively grow business across print and digital.

Responsible for setting online display sales strategy and building base of national/local advertisers for country's largest regional website. Managed team of new sellers and account service reps. focused on cross selling existing local advertisers as well as onboarding and developing new national advertisers. Worked closely with team to drive customer retention/satisfaction and increase yield.

Several positions of increasing responsibility starting as an outside media sales executive and growing to Vice President of Advertising Sales. Worked with customers in Retail, Automotive, Financial, Telecom, Healthcare and local marketplace at growing revenue and increasing advertising spend. Provided breakout solutions for clients that exceeded their expectations and challenged the status quo.