Passion for solving problems and working with businesses in all stages of maturity, whether that be early-stage growth, market expansion or maturing businesses facing the innovator's dilemma. Founded, Scaled, Sold Advertising Technology platform 2010 -2017 as Co-Founder/Managing Director of TVN negotiated an in perpetuity exclusive re-seller of LiveRail a Sell Side Platform (SSP) for programmatic video advertising. Venture capital raised through AirTree Ventures. Successful… Show more Passion for solving problems and working with businesses in all stages of maturity, whether that be early-stage growth, market expansion or maturing businesses facing the innovator's dilemma. Founded, Scaled, Sold Advertising Technology platform 2010 -2017 as Co-Founder/Managing Director of TVN negotiated an in perpetuity exclusive re-seller of LiveRail a Sell Side Platform (SSP) for programmatic video advertising. Venture capital raised through AirTree Ventures. Successful scaling of business in 9 APAC markets and sale and migration of the business and all clients to global SSP Telaria in 2017.Advised majority AU/APAC broadcasters and publishers around digital transformation and digital asset monetisation (Yahoo7, Nine Entertainment, Network Ten, MCN, Fairfax, News Corp) and have been successful in competition against a number of the global FAANG corporations. A nuanced view of best practice in digital strategy for the majority of global companies as director of Microsoft Advertising/Aquantive EMEA/APAC 2003-2010.Director experience on several boards including:Currently appointed (4 years+) as a non-executive director for The Pyjama Foundation https://thepyjamafoundation.com/ an NGO focused on improving numeracy and literacy for children in the foster care system.Angel Investor/Advisor to early-stage technology businesses including:Players Voice http://www.playersvoice.com.au the leading athlete driven content platform in Australia. Tide Foundation https://tide.org/defining how the blockchain can solve personal data storage globally. Outbranch http://www.outbran.ch/ US based VC firm focused on bringing proven US technology to Australia.I have been exploring thematic trends in emerging technology, business, health and sport through a weekly podcast (PO > CAST) available on all major podcats platforms and at http://www.peterostick.com Show less

Tide is turning the liability for businesses holding personal data into an asset. Tide is turning consumers into the rightful owners of their data. Tide is revolutionizing the way brands relate to their audiences. Tide is a community driven, decentralized personal data economy.

Founded by Australia's elite sportspeople, PlayersVoice is the future of raw and original sports storytelling. By sportspeople - for fans and with brands, our focus is always on The Human Behind The Headline.A group of journo, marketing & data experts (sports nuts) are bringing to life the vision of Australia's elite sportspeople - @PlayersVoice.com.au. Our bold promise is to create first person, rich, relatable and visceral content that defines the future of great stories told through… Show more Founded by Australia's elite sportspeople, PlayersVoice is the future of raw and original sports storytelling. By sportspeople - for fans and with brands, our focus is always on The Human Behind The Headline.A group of journo, marketing & data experts (sports nuts) are bringing to life the vision of Australia's elite sportspeople - @PlayersVoice.com.au. Our bold promise is to create first person, rich, relatable and visceral content that defines the future of great stories told through sport. To be advised when we go live please register at www.playersvoice.com.au Show less

Consulting with the leadership team and CEO around new commercial opportunities and strategic growth strategy.

Completed a successful two year earn out in which we led the business to 4x growth and transitioned the legacy TVN business from LiveRail re-seller to Tremor proprietary SSP across APAC. A rare example of an acquisition transition when all stakeholders finish the period delighted with the outcome.

Co-founded TVN (The Video Network PTY LTD), successfully raised series A funding through Netus (which later became Airtree Ventures), pivoted from ad server + ad network to pure play video SSP, acquired by Tremor Video August 2015, successful 2 year transition to Tremor proprietary SSP growing the business 4x by July 2017. Easy right. Emotional rollercoaster more like!“And once the storm is over, you won’t remember how you made it through, how you managed to survive. You won’t even… Show more Co-founded TVN (The Video Network PTY LTD), successfully raised series A funding through Netus (which later became Airtree Ventures), pivoted from ad server + ad network to pure play video SSP, acquired by Tremor Video August 2015, successful 2 year transition to Tremor proprietary SSP growing the business 4x by July 2017. Easy right. Emotional rollercoaster more like!“And once the storm is over, you won’t remember how you made it through, how you managed to survive. You won’t even be sure, whether the storm is really over. But one thing is certain. When you come out of the storm, you won’t be the same person who walked in. That’s what this storm’s all about.” Show less

Re-located by Microsoft to Australia to manage sales team of 8 nationally selling behaviourially targeted ad campaigns across the Microsoft Media Network.

Ad sales

Set up performance and behaviourial programme powered by Atlas admarket