OverallCreate long-term value for MTG Free-TV from customers, markets, and relationships - Strategy planning, setting actions to reach Free-TV goals- Identifying, developing and implementing growth opportunities- Research and track innovative media and technology trends, markets and businesses- Provide guidance to business units on certain strategic initiatives and take the lead in others- Team and team budget responsible – Research & B2B Revenue Strategy & Implementation- Sales revenue setting across linear TV stations and digital platforms - Sales & Negotiation Strategy - Price & Packaging- Distribution Business Alliances, Joint Ventures & Building long term relationships- Sales house partnerships representing other broadcasters as Viacom & Fox- Airtime – JV with Discovery - Other partnersBusiness to Business - B2B - Build preference for MTG Sverige as the best media partner on the market(Best media sales organization 2010, 2014 – Stockholm Media Week &Best actor in Video 2016 – MediaMecca)- Develop overall B2B plan & sales rhetoric supporting all sales teams - Execute client events, seminars, schedule releases Research & Insights- Drive Research & Insights initiatives building preference for TV, AVOD and MTG Sverige- Budget and negotiate research tools, reports and partnerships- Build relationships with global broadcasters via long term EGTA membership Business Intelligence (Former)- Managed BI team (2HC)- Operated current and new BI systems for all Free-TV departments- Future Ad Tech

Clients L'Oreal, Mondeles (Nordic Buying Supervisor), Electrolux, Spendups. Expertise: Negotiation, Media Strategy, Research, Nordic TV/Media market