Peter Pogacar Email & Phone Number

Ljubljana, Slovenia

I lead a marketing team that manages six global brands across 10 countries in the Adria region, enhancing their visibility, accessibility, and popularity, as consistently confirmed by our results.----------------------------------------- Preparing and presenting plans and results to the management board.- Leading the marketing department with clear goals.- Strategically positioning brands in the region and planning operational execution.- Ensuring our team: - successfully (re)launches products in the Adria region; - plans, executes, and evaluates numerous activations and advertising campaigns (ATL, BTL, POS) annually; - achieves set goals.- Communicating and collaborating with other departments locally, regionally, and globally.- Led the regional media pitch, transitioning from 6 local media agencies to one regional agency.

Ljubljana

Developed and successfully executed over 100 national go-to-market campaigns----------------------------------------- Board Award-Winning European Cup Champion in the key product category competition (6M NS,MS dev. vs. 6M PY);- Created and successfully launched over 300 products in strong cooperation with sales, marketing, supply chain, logistics, customers, creative agencies, and field force.- Successfully initiated, developed, presented, launched and managed dozens of B2B and B2C projects.- Became a strong market leader in responsible categories with continuous growth in net sales and profitability for multiple consecutive years.

Conducted researches, searched for shopper insights, analyzed collected data so that the right products were at the right place at the right time.----------------------------------------- Managed all brand categories & SKU's in order to get right products in the right place.- Developed product strategies on regular shelves and on secondary placements with the ultimate goal of sales optimization.

Ljubljana, Slovenia

Co-Founded a digital marketplace that revived online shopping with its unique way of selling & purchasing products throughout the dynamic pricing matrix and selling algorithm----------------------------------------- Project Key Stakeholder (Product Owner)- Proudly led & enabled the team to get the right product to the market faster.- Led UX design & Payment Card Industry Data Security Standards Compliance

Ljubljana

Managed 4 brand categories with over 350 SKU's.----------------------------------------- Successfully planned, developed, executed, and tracked 360° marketing campaigns (entire marketing mix - ATL, BTL, DIGITAL, PR, POS).- Successfully launched over 80 products in cooperation with sales, supply chain, logistics, customers, creative & media agencies, and field force.- Responsible for Brand's Statement of Operating Income (SOI).

Ljubljana

Conducted researches, searched for shopper insights, analyzed collected data so that the right products were at the right place at the right time.----------------------------------------- Built and managed brand's digital assortment database & digital planograms- Developed B2B category strategies & B2C product strategies with the ultimate goal of sales optimization & shopper’s satisfaction.- Successfully developed & implemented CatMan projects with international retailers.

- Lead trade marketing strategy development to accomplish defined business objectives.- Aligned trade marketing plans with Sales, Marketing and Demand Planning.- Responsible to develop, execute and track progress of Go-To-Market & POS Management activation on the market.- Successfully developed and executed a modular Beauty Center in shopping malls nationwide (first in FMCG cosmetics in a country);

- Built brand's first local digital assortment database together with first local digital planograms for home shelf and for 2nd placements- Successfully developed and implemented my first category management project with one of the biggest hypermarket/supermarket retailers in a country.

- Adopted Winning-in-the-store mindset.- Learnt how to understand shopper's behaviour along purchase funnel and how to develop communication to impact at POS.

Ljubljana

Kranjska Gora

BTL activities for HIT Universe of Fun

Marketing

Bachelor, Economics