Management of endorsed procurement Frameworks for NHS England. Contracting, standards assurance and framework authority compliance.

Projects within Informatics, Business Intelligence reporting and Data value extraction. Currently engaged in Hospital Trust wide data warehouse provision. This encompassing value added service provision encompassing BI tools and AI & ML.

- Devised and implemented SEO/Online Marketing and Online PR/Reputation campaigns Search, Social Networking and other Digital channels. - Writing of content and code optimisation.- Led technical and content workshops for the education of content editors.- Contributed to pitches and proposals

The delivery of commercially focused web analytics, primarily relating to eCommerceProcurement of a new web analytics solution provider (Coremetrics)Liaison with Group Legal over Data Protection & 'E.U Safe Harbor Agreement'

Overall Search Marketing roleSearch Engine positioning, PPC management (Google Adwords, MSN, Yahoo!), B2B and B2C link building Analysis of site traffic and the presentation of results of visitor behaviour, to senior marketing personnelDelivering against 'Benchmarked' results measured with relevant bid management, ROI modelling and site visitor analysis tools, such as Web Trends, Hitwise, Red Sheriff & Web Abacus Search MarketingVodafone i) Managed external agency and client staff to implement SEM ii) 227% increase in pages 'indexed' in Search Engines, by SEM iii) Created strategic SEO linking policy for Vodafone Sponsor sites iv) proposed customer loyalty & link building strategy E.g. Manchester United Football.comTelegraph Exceeded the target of 25% increase in visitors from search.HSBC Conducted audience demand research and presented results and analysis.Prudential 200,000 visitors provided at fixed cost PPCShell Optimised UK, AU & SA sites for Search & consulted on domain names T-Mobile/One2One Managed brand migration in Search Engines, Links and Directories online