1. High-Impact Media Buying: Planned and executed media strategies for high-profile campaigns, ensuring optimal budget distribution and KPI achievement.2. Optimized Performance: Delivered data-driven insights leading to significant cost reductions (up to 66.67%) and improved campaign results (up to 23.8x).3. Comprehensive Digital Analytics: Led the tracking and analysis of campaign data across major platforms (Google, Meta, X, YouTube), managing significant ad spends and driving high impressions.4. Conversion Rate Expertise: Implemented CRO strategies across campaigns, cutting execution time from days to same-day adjustments, boosting efficiency.5. Successful Campaign Management: Drove standout results, such as 5.54x view rates and 38.32% lower cost per result for key KFC campaigns.6. Creative Optimization: Conducted A/B tests, unlocking top-performing creatives and achieving 1.71x higher results.7. Stakeholder Communication: Regularly presented live data insights and recommendations to marketing teams, contributing to strategic decision-making.8. App Growth Strategies: Boosted app downloads significantly through targeted digital ad optimizations for Dial A Delivery and TurnUp.9. Sales-Driven Campaigns: Achieved impactful sales outcome for WOW Beverages, aligning media strategy with eCommerce optimization.10. Process Improvement: Enhanced campaign performance through real-time adjustments and underperformer management, achieving up to 61.8x higher results.

ScalingSq – Direct Response Marketing AgencyAuthentic Living Developed and executed a comprehensive sales funnel strategy to launch anexclusive membership coaching program. Conducted extensive research on target audiences and developed copy thatresonated with them for each of the sales funnel steps. Implemented an email marketing campaign and executed A/B testing strategiesto optimize email subject lines, to gain a 27% improvement in open rates.Author Alchemy Developed and executed a lead generation quiz funnel from quiz ideation, testingand optimization, and actual design. Implemented split testing strategies to optimize email subject line performance,leading to a 25% improvement in open rates. Conversion Rate Optimization for sales pages, email sequence, and sales funnels including webinar landing page & presentation.The Earth Diet Developed and executed a lead generation quiz funnel from quiz ideation, testingand optimization, and actual design. Developed and executed targeted email campaign including A/B testingstrategies to optimize email subject line performance. Conducted extensive user research to inform copy and messaging, to increasesales funnel conversion rates.Trading Psychology Lab Implemented a successful social media strategy resulting in growth from 0-1400+engaged Facebook group members with $0 ad spend. Developed and executed campaigns that drove significant website traffic andgenerated leads, resulting in a 33% increase in conversions to my book andtrading psychology coaching program. Acquired another 4000-person Facebook group as a traffic channel, grewmembers by 26%, and increased engagement by 17%.Sales Funnel Consulting Book Funnel - Heather Monahan | Confidence Creator Book Funnel - Michael Lamothe | The Trading Mindwheel Membership Funnel - Jenny Hale | Hale Method™ Membership Tripwire Funnel - Liana Werner-Gray | The Earth Diet Webinar Funnel - Bridgetta Tormacio | Author Alchemy