Peter Reid Email and Phone Number
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Peter Reid is a Vice President of Convenience Channel at DYMA Brands. He possess expertise in sales operations, pricing, sales management, sales, management and 16 more skills.
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Vice President Of Convenience ChannelDyma BrandsSavannah, Ga, Us -
Vice President Of SalesDyma Brands Feb 2021 - PresentSavannah, Georgia, United States -
Vice President Of SalesDyma Brands Feb 2021 - PresentSavannah, Georgia, United States -
Vice President Of Corporate Accounts & Broadline SalesDiamond Crystal Brands Nov 2020 - Jul 2024Savannah, Georgia, United States -
Director Of Corporate AccountsDiamond Crystal Brands, Llc Dec 2005 - Nov 2020Savannah, Georgia AreaReporting Directly to Vice President of Sales and a member of the executive staff.Responsible for successfully directing all Sales activities and projects to achieve company goals within the Broadline Division ($420 mm in total sales 2010)Lead the Broadline Division to substantial sales growth of $140 mm over the past five years. This includes growth of 98% on Splenda products, 63% growth of Healthcare products, and 278% increase in Side Dish products and Liquid Portions.Accountable… Show more Reporting Directly to Vice President of Sales and a member of the executive staff.Responsible for successfully directing all Sales activities and projects to achieve company goals within the Broadline Division ($420 mm in total sales 2010)Lead the Broadline Division to substantial sales growth of $140 mm over the past five years. This includes growth of 98% on Splenda products, 63% growth of Healthcare products, and 278% increase in Side Dish products and Liquid Portions.Accountable for establishing Strategic and Tactical Plans for the Broadline Sales Division.Primary Corportate Contact for: DOT Foods, UniPro, PFG, Frosty Acres, and IMADirected the hiring of 25 new sales representatives while internally promoting five employees to expanded management roles.Created position for and hired the first Executive Chef position for Diamond Crystal BrandsContinue to Successfully Motivate and Direct a sales force of 5 Zone Managers, 50 Regional Managers, 1 Executive Chef and 53 Foodservice and Healthcare Brokers.Designed and instituted sales planning and review process for all levels of the Broadline DivisionInstituted career path and succession planning for Broadline Division. Show less
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Vice President Of Foodservice SalesSpecialty Foods Group Inc Apr 2004 - Nov 2005Reporting Directly to Sr. Vice President of Sales and MarketingResponsible for directing all aspect of Foodservice Sales across the United StatesResponsible for Managing and Cultivating 8 Regional Sales Managers, 2 National Account Managers, and 1 Marketing/Category ManagerKey responsibilities included Setting Sales Strategies, Establishing Pricing for Foodservice Products, and New Product Development.Redesigned Sales Team and Geography to Increase Productivity and Customer… Show more Reporting Directly to Sr. Vice President of Sales and MarketingResponsible for directing all aspect of Foodservice Sales across the United StatesResponsible for Managing and Cultivating 8 Regional Sales Managers, 2 National Account Managers, and 1 Marketing/Category ManagerKey responsibilities included Setting Sales Strategies, Establishing Pricing for Foodservice Products, and New Product Development.Redesigned Sales Team and Geography to Increase Productivity and Customer CoverageEstablished the first Foodservice National Account Sales team for Specialty Foods GroupInstituted sales planning process designed to focus against key categories and market segments, as well as aid in broker management.Oversaw the hiring of 15 new brokers in 6 monthsIncreased Dry Sausage sales by 30% in 7 months (6+ mil. Pounds annually)Increased Ham sales in 4th Quarter of 2004 by 43% vs. Last YearFoodservice Sales for Specialty Foods is on Pace to Increase 20% vs. 2004. Show less
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Vice President Of Corporate AccountsConagra Refrigerated Foods Nov 2002 - Feb 2004Reporting directly to Vice President of Foodservice Sales.Primarily responsible for growing and enhancing the top-to-top relationship with U.S. Foodservice, FSA, and DOT Foods. This includes overseeing field initiatives, developing new product offerings, and creating new marketing and sales initiatives to continue to drive private label and branded sales. In the past year, these accounts have grown a combined 4%.Responsible for the efforts, strategies, and focus concerning all… Show more Reporting directly to Vice President of Foodservice Sales.Primarily responsible for growing and enhancing the top-to-top relationship with U.S. Foodservice, FSA, and DOT Foods. This includes overseeing field initiatives, developing new product offerings, and creating new marketing and sales initiatives to continue to drive private label and branded sales. In the past year, these accounts have grown a combined 4%.Responsible for the efforts, strategies, and focus concerning all secondary distributor groups. Responsible for creating and executing all Distributor Trade budgets for the total Field Sales group. This has resulted in a savings of 7% over the past year.Direct customer responsibility for Eat N Park restaurants and Sheetz convenience stores. With increased sales of 15% and 50% respectively over the past year sales. Show less
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Vice President Eastern DivisionConagra Refrigerated Foods Jul 1999 - Nov 2002Reporting directly to Vice President of Foodservice SalesResponsible for directing and cultivating 5 Regional Sales Managers, 3 Customer Service Representatives, and 16 Food Brokers across 20 states. During my tenure, I upgraded and grew my sales force. I also had headquarter responsibility for the PFG and Pocahontas distributor groups.Sales volume for Eastern Division was 60 million lbs. or $130 million in fiscal 2003. Over the past three years the sales volume of my division… Show more Reporting directly to Vice President of Foodservice SalesResponsible for directing and cultivating 5 Regional Sales Managers, 3 Customer Service Representatives, and 16 Food Brokers across 20 states. During my tenure, I upgraded and grew my sales force. I also had headquarter responsibility for the PFG and Pocahontas distributor groups.Sales volume for Eastern Division was 60 million lbs. or $130 million in fiscal 2003. Over the past three years the sales volume of my division increased by 33% or 16.5 million lbs. This growth made the Eastern Division the largest in Revenue, Dollar Sales, and Branded Product Sales in the company. The main reasons for this success were due to my setting of high expectations of achievement, along with an empowering management style. This provided my team with not only the goals to achieve, but also the power to achieve them. Played a key role in shaping the direction and focus from both the strategic and tactical side. I worked extensively on teams that re-wrote our 3 Year Strategic Plan, as well as redesigned our Distributor Trade Program to better fit today's changing foodservice environment. I rewrote the job descriptions and responsibilities for each regional sales manger in my division. This format was then used across all ConAgra Refrigerated Foodservice divisions. Show less
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Clarksville Division National Sales DirectorOre Ida Foods Inc Jul 1997 - Jun 1999Directed all areas of sales, marketing, and logistics for the Bright Harvest Frozen Sweet Potato Foodservice sales group. This included Distributor Group headquarter responsibility (USFS, Sysco, Alliant, and Pocahontas) and National Accounts.Successfully created and implemented new nationwide pricing for Bright Harvest products. This new pricing resulted in prices increasing 25% while holding costs constant. We lost no significant business during this process.Successfully negotiated and… Show more Directed all areas of sales, marketing, and logistics for the Bright Harvest Frozen Sweet Potato Foodservice sales group. This included Distributor Group headquarter responsibility (USFS, Sysco, Alliant, and Pocahontas) and National Accounts.Successfully created and implemented new nationwide pricing for Bright Harvest products. This new pricing resulted in prices increasing 25% while holding costs constant. We lost no significant business during this process.Successfully negotiated and implemented a distribution agreement with DOT Foods, making DOT Foods our primary source of distribution nationwide. This agreement increased distribution by 75 new distributors, and reduced administrative costs by $.055 per pound.Directed the first multi level marketing campaign in the division's history.Under my direction, the Clarksville Division saw real growth in sales of 20% in the first year (+354,900 lbs.). This coupled with the new pricing and distribution system, turned the division into a profitable business segment for the first time in its 16-year history with Ore Ida Foods.Helped in developing new national account sales and products for Shoney's, Golden Corral, Marie Calendars, Piccadilly's, Morrison Cafeterias, and Pollies. The sales of Bright Harvest products to national accounts doubled in 1998 (+223,000 /lbs. Show less
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Eastern Regional ManagerOre Ida Foods Inc Oct 1995 - Jun 1997Successfully managed and led four food broker regions in sales of Potatoes, Appetizers, and Stuffed Pastas.Exceeded all sales goals for all three product groups for fiscal year 1996 and 1997. Instituted spending control measures that made my region one of the most profitable in the country.Led the nation as one of the top three regions in stuffed pasta sales for two years.
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Territory ManagerHormel Foodservice Division Nov 1991 - Sep 19951994 East Central Region, Territory Manager of the YearThe first Territory Manager on Pittsburgh to ever reach 1 million pounds in annual sales.14 consecutive quarters of surpassed sales goalsDoubled my territory volume sales in three years.
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Territory ManagerHormel Retail Meats Division Jul 1990 - Oct 1991Responsible for calling on and selling to 385 stores over 4 statesDoubled retail deli sales in my territory in one yearConsistently met all sales goals and quotas
Peter Reid Skills
Peter Reid Education Details
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Business Administration; Marketing -
Bs Business Management - Marketing
Frequently Asked Questions about Peter Reid
What company does Peter Reid work for?
Peter Reid works for Dyma Brands
What is Peter Reid's role at the current company?
Peter Reid's current role is Vice President of Convenience Channel.
What is Peter Reid's email address?
Peter Reid's email address is pw****@****nds.com
What is Peter Reid's direct phone number?
Peter Reid's direct phone number is +167889*****
What schools did Peter Reid attend?
Peter Reid attended University Of St. Thomas, University Of St. Thomas.
What skills is Peter Reid known for?
Peter Reid has skills like Sales Operations, Pricing, Sales Management, Sales, Management, Marketing Strategy, Forecasting, Strategic Planning, Food, Strategy, Retail, Budgets.
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Peter Reid
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