• Cross-channel media measurement, attribution, insights and KPI development for T-Mobile US• Client-facing lead analytics consultant for leading Metro by T-Mobile brand. Delivered annual cross-channel measurement & learning plan and presented quarterly updates to client teams• Management and ownership of cross-channel reporting deliverables and processes for external and internal clients• Developed client-facing KPI and measurement recommendations. Participated in RFPs & vendor evaluations in conjunction with client & agency teams• Managed & mentored team of 2-4 analysts ranging from post-grad trainees to Senior Analyst. Mentor in Publcis Media Trainee Program• Areas of expertise: Media attribution & KPI development, brand measurement, strategic insights for digital & offline channels (TV, OOH, Sponsorships)

• Led all media reporting functions for QW traffic generation with lead volume of 1M-2M per month & managed team of 2 analysts• Recommended/implemented lead gen strategy for media team with multimillion dollar monthly media spend and revenue targets. • Coordinated with sales teams to manage lead quality and volume for largest clients (Geico and State Farm). Collaborated with software development team to implement new lead buying and distribution programs

•Built dashboards and custom data visualization to track and consistently exceed monthly profit goals•Developed SQL proficiency and expert knowledge of Quote Wizard database and reporting structure•Managed real-time lead buying and strategic accounts during platform’s most profitable year (2015)•Coordinated with DBAs and developers to improve QW’s internal web-based reporting for executives, sales and media teams•Member of Quote Wizard’s Extended Leadership team & founding member of QW’s in-house Analytics team

•Transitioned from media team to a founding member of QW’s first in-house Analytics (BI) team•Developed SQL proficiency and expert knowledge of Quote Wizard database and reporting structure•Coordinated with DBAs and developers to enhance QW’s internal web-based reporting to meet needs of executives, sales and media teams

•Responsible for account management, optimization, accounts payable and prospecting for QW’s media team•Produced weekly run rate and month end media profit/revenue report for accounting and executive team•In collaboration with tech and media teams, scoped out an automated solution to replace manual phone verification of leads

- Booked the lineups for two recurring nights of live music- “Underground Sundays & Tuesday Throwdown”- Responsible for High Dive’s social networking presence (Twitter, Facebook, MySpace)- Gained PR experience by contacting local media & bloggers on upcoming events- Compiled & maintained email database of headlining artists to target for future shows

- Handled all radio promotion, contact and charting for the New Faces album release, “Two Years”- Compiled artist information for TV/Film licensing & reviewed demo submissions- Delivered product to local record stores, filled mail order requests- Represented label at prominent Seattle venues including: The Paramount, Chop Suey, and The Vera Project

-Compiled and encoded several thousand movie trailers for future broadcast on Starz-Assisted video editors with video captures, uploads, tape requests-Prepared links and CDs/DVDs for review by producers and executives