Peter Riches is a Motorsport Consultant semi retired at British Touring Car (TOCA). He possess expertise in sponsorship, automobile, sports marketing, motorsports, vehicle dynamics and 29 more skills. Colleagues describe him as "Peter consulted to TEGA on strategies to assist the company to create a more cost efficient brand of international motor racing. His considerations and insight into the cost centres of professional motorsport were of the highest calibre. His work was detailed, on time and thought provoking. I would not hesitate to hire him again for future work on touring car technical matters."