Peter Rinderud Email & Phone Number

Täby, Se

Stockholms Kommun, Stockholms Län, Sverige

PTS (The Swedish Post and Telecom Authority) drives and defends everyone's right to secure and accessible communication.As a coordinator at the Unit for Announcements and Allocation, which is part of the Broadband Department, will lead and participate in efforts to manage, analyze, and evaluate the government's broadband support initiatives.Will analyze large datasets to assess the effectiveness of the support in meeting its objectives, while also coordinating and implementing insights gained from various processes. Additionally, will contribute to mapping buildings eligible for support and help analyze access to high-speed broadband across Sweden. Will ensure that complex analyses are communicated in an accessible and educational manner.The department plays a key role in advancing societal digitalization by reducing digital divides.PTS is a public authority reporting to the Ministry of Finance, and is managed by a board appointed by the Government.

Stockholm, Sverige

At Consumer & IndustryLab, Ericsson Research, Group Function Technology, ensured a smooth execution of research projects, and delivering insights that help drive business decisions, all while maintaining stakeholder satisfaction and ensured projects stay on schedule and within budget. Oversaw and coordinated research projects from inception to completion. Defined the goals, objectives, and scope of the research project, ensuring alignment with business needs. Developed project budgets, managing financial resources, and allocating appropriate staff or tools for data collection, analysis, and reporting. Created a detailed project timeline with key milestones and deadlines.Acted as the primary point of contact between the internal stakeholders and the research team, ensuring clear communication about project expectations, progress, and deliverables. Oversaw all stages of the research process, from designing surveys and selecting research methodologies to coordinating data collection, whether through fieldwork, online surveys, or interviews. Ensured that data collected is analysed correctly, either by analysis team member or reviewing results personally, depending on the complexity of the project. Collaborated with other data analysts in the team to interpret research findings and prepare them for presentation in a way that is actionable and aligned with client or business objectives, and ensured that research reports, presentations, and recommendations are clear, concise, and provide actionable insights that can inform business strategies.Delivered the final research findings to our internal stakeholders and telco clients through presentations, reports, or dashboards, often highlighting key insights, recommendations, and strategic implications. Ensured that stakeholders were satisfied with the results, addressing any questions or concerns, and sometimes suggesting additional research projects or services based on the findings.

Kista, Stockholms Län, Sverige

At Consumer & IndustryLab, Ericsson Research, Group Function Technology, responsible for gathering, analysing, and interpreting data to help Ericsson understand market trends and consumer behaviour. My work focused on identifying market opportunities for Ericsson’s telco customers, operating on the principle that what benefits our telco partners also benefits Ericsson.Designed and conducted surveys to collect data on consumer preferences, behaviours, and attitudes across various markets. Additionally, organized led focus groups and in-depth interviews with consumers and experts to gain qualitative insights into their needs, perceptions, and experiences. Analysing data from industry reports, market databases, and public sources, provided a comprehensive view of the market environment, tracking both global and local trends, emerging behaviours, and economic indicators to predict future telco market developments.Segmented target audiences by demographics, behaviours, and preferences to customize products, services, and marketing strategies to meet the needs of different consumer groups. Using statistical tools such as SPSS and Excel. With help of data-driven insights guided the development of new products and services that addressed consumer needs across different markets. Collaborating closely with departments such as product development, marketing, and sales, ensured that research findings were seamlessly integrated into Ericsson’s overall strategy towards the telcos. Summarized and presented research results to stakeholders and telco customers through reports, presentations, and dashboards, providing actionable recommendations based on data insights. By tailoring research methods to various cultural, economic, and regional contexts, ensured that telco strategies towards consumers remained relevant and competitive in each market.

Stockholm, Sverige

Provided statistical expertise, ensured data integrity, and delivered insights that drove strategic business decisions, at ConsumerLab, a part of Business Area Sales & Marketing. Bridged the gap between complex data and actionable recommendations, influencing global marketing and product strategies.Played a key role in designing, executing, and interpreting statistical analyses to generate actionable insights from market data. Applied advanced statistical techniques such as correlation, regression, factor analysis, and clustering to analyze large datasets, uncovering meaningful patterns in consumer behavior, market trends, and product performance. Translated findings into business-aligned insights that guided decisions related to marketing, product development, and strategy.Designed surveys, experiments, and research studies with robust data collection methodologies, including sampling methods and survey questions. Developed and optimized sampling plans to ensure data accurately represented target populations across diverse markets and demographics.Led quality control for data collection, cleaning, and analysis, ensuring the reliability and accuracy of data. Continuously monitored and improved research methodologies to ensure consistency across global projects. Collaborated closely with stakeholders, data collectors, analysts, and data scientists to ensure alignment with research goals and stakeholder needs, and presented statistical findings to non-technical stakeholders in a clear, actionable format, often accompanied by strategic recommendations.Identified emerging trends in global markets, delivering strategic insights that kept the company and clients competitive. Leveraged tools like SPSS and integrated traditional market research data with big data sources, such as social media and open data, to provide comprehensive insights.

For over ten years, I served as a statistical advisor and analyst at the University of Gävle, collaborating closely with professors on key discussions around population definition, sampling frames, methodologies, and analytical approaches. I was responsible for statistical calculations in more than a dozen social science projects, providing expert guidance on data analysis. My work included calculating cross-tabulations, constructing indexes for time series analysis, and conducting multivariate analyses using SPSS, ensuring the research was supported by robust and accurate statistical methods.

Stockholm, Sweden

At GfK (now IPSOS) Key Account Manager (KAM) and sales-oriented market researcher focused on both private and public sector clients. Responsible for managing and cultivating strong relationships with key clients, ensuring their research needs were met while fostering long-term partnerships. Acted as the primary point of contact, gaining a deep understanding of client needs, challenges, and expectations related to various research projects. Oversaw all aspects of project execution, from data collection and analysis to final reporting, ensuring that deliverables were aligned with client specifications and timelines.Collaborated with research teams to design tailored methodologies—quantitative, qualitative, or mixed methods—focused on the client’s goals, including market analysis, customer satisfaction, brand positioning, and product or service development. Delivered research findings in actionable formats, providing strategic insights through detailed reports, presentations, and recommendations that supported business objectives.Identified opportunities to expand service offerings, whether through enhancing current project scopes or suggesting new research initiatives, ensuring clients benefited from additional value. Monitored client satisfaction throughout the research process, resolving any issues promptly and maintaining a high standard of service that consistently met or exceeded expectations.Additionally, managed budgets, contracts, and billing, ensuring profitability while delivering top-tier results. Worked closely with internal teams—fieldwork managers, statisticians, analysts, and reporting designers—to ensure projects ran smoothly. Since 2009, responsible for the opinion polls competence area at GfK Scandinavia within the Business Area Public Services. Participated in research education at GfK Academy in Brussels multiple times and was a candidate for Interact, GfK's exchange program, with placement at Adimark GfK in Chile.

Stockholm, Sweden

At Springtime (now Intellecta) ensured effective delivery and reception of information both internally and externally to support client organizations’ overall objectives. Conducted analyses to develop communication strategies and practices for clients in the political sphere, public sector, organizations, and companies. Evaluated the effectiveness of internal and external communication methods and assessed how client organizations were perceived externally, identifying areas for improvement to enhance their reputation. Additionally, contributed to writing and editing communication materials such as reports, newsletters, presentations, and content to ensure clarity and impact. In some cases, assisted with crisis communication, managing public perception and controlling information flow during critical situations.Specialized in quantitative and qualitative research methodologies for PR-related projects. Collected data on communication performance through surveys, feedback, and analytics, and developed targeted communication plans to engage specific audiences, including employees, customers, stakeholders, and the public.

Stockholm, Sweden

Project Leader and Research Analyst, primarily focused on qualitative research to gain a deeper understanding of challenges faced by companies, municipalities, and organizations. Conducted in-depth, face-to-face or telephone interviews with key stakeholders and end users to identify underlying issues related to employee relations, branding, customer interactions, or product and service offerings. Worked with clients across both public and private sectors to address their specific concerns and deliver actionable insights.

Stockholm, Sweden

Statistical Analyst for Employer Rankings, a global study on the most attractive employer brands. Focused on analyzing talent preferences and producing prestigious employer rankings, segmented by field of study and demographics. Played a key role in transforming data from Universum’s annual talent survey into actionable insights, enabling employers to measure the strength of their employer brand, benchmark against competitors, and make informed decisions to drive success.

Stockholm, Sweden

Fieldwork Manager for quantitative market research and opinion polling, responsible for ensuring data integrity and research methodology quality. Also, led interviews with C-suite executives.

Västerås, Sweden

At Siöwalls (now Pal) shipping agent with responsibility for relations with the captain onboard the vessel, the shipping company and the charterer on distance, but also locally with customs, the Swedish harbor authorities and the stevedoring company. Planning and calculating for loading and discharging vessels. Vessels and shipping companies most often from former Soviet Union and West Germany.

Bachelor Of Social Science, Bachelor Theses In Both Economics And Political Science

Activities and Societies: Member of Uppsala Association of International AffairsBachelor's thesis in Economics: Macroeconomics. Examined.

Student Trainee At The Ministry Of Foreign Affairs/Embassy Of Sweden In Santiago De Chile, International Trade

Activities and Societies: Affiliated with the Trade Department at the Swedish Embassy in Santiago, Chile, supporting Swedish export.

Statistics

Activities and Societies: Various SPSS courses taken at SPSS in Stockholm, Sweden, and at an SPSS consultant in Santiago, Chile.

Political Science

Activities and Societies: Economics, Political Science, Latin American History and Spanish Language

German History, Social Science And German Language

Activities and Societies: Recommended by the German Institution at Uppsala University as a valuable supplement to the German studies.

Cultural Exchange

Activities and Societies: Cultural Exchange Program: Immerse in American Culture, Learn English, and Play Tennis

1984, Economics

Activities and Societies: Major in Marketing