Peter is an accomplished health-industry executive with more than two decades of experience leading business strategy and driving success for agencies serving a range of pharmaceutical, consumer and non-profit brands. He is relentlessly focused on customer-driven growth and innovation, with a deep understanding of what it takes to lead and position an agency to win in the new era of healthcare—defined by the acceleration of personalized treatments, hyper-connected, empowered consumers, and digitally enabled HCPs.Prior to his current role leading the Princeton team and healthcare practice at MRM, Peter lead growth and new business across Ogilvy Health and launched a startup venture—NANO. While at the helm of NANO, Peter worked to create the agency of the future—a more nimble and efficient agency that better met the demands of innovative biotech and specialty pharma companies. Outside of MRM, Peter has is very active volunteering his time for youth sports and in the organ donation and transplantation community. In 2001 following his father’s diagnosis of end-stage renal disease, Peter became a volunteer at NJ Sharing Network (NJSN), one of the country's leading Organ Procurement Organizations. Later in 2010, Peter became a member of the Foundation Board of Trustees, serving in several positions, including Chairman from 2013 to 2017. Peter now sits on the Governing Board of Trustees for NJSN. Over the years, Peter has also partnered very closely and speaks on behalf of other organizations across the donation and transplantation community—Donate Life America, NY Alliance for Donation, Novartis, Genentech and Sigma Pi International. In honor of this work, Peter was recognized in 2014 as a NJBiz Healthcare Hero, Volunteer of the Year.