Digital Marketing Specialist
Livingston, Nj
Responsible for management and creation of digital media relating to the needs of the agency.Managing agency’s Constant Contact email-marketing service, in cooperation with CRM database DonorPerfect, to establish communication between donors, volunteers, current and prospective clients.Photographer and photo editor for agency events; used for social media, webpage updates and promotional materials.Videographer and video editor for informational content, promotional content and internal educational content throughout agency.Manager of social media channels; including content creation, copywriting and scheduled posting.Aided in digital design of marketing materials such as newsletters, annual reports, event invitations and other informational flyers as desired by agency demands.Aided in donation collection and documentation for major fundraising events, such as CPNJ’s 2017 and 2018 Gala which both raised over one million dollars, consecutively breaking agency records.