Peter Samaan Email & Phone Number

Cairo, Egypt

• Responsible for consumer interactions and touchpoints & the planning across all channels (Retail & Key Accounts & HORECA)• Analyze the market and 1-2-1 activation and find the potential areas.• Monitor and measure execution success and program post-evaluation (push & pull).• Create the trade incentive for customers and consumers .• Review performance vs objectives in terms of volume, implementation, competitive response and return of investment (ROI).• Projects manager for new SKU launch and handling all facilities and campaigns .• Handling 3rd party agency for all support tools & numbers of brand ambassador.• Handling for the consumer marketing operations budget tracking and deployment.• Handling with marketing team the strategic plan and goals objective yearly• Responsible for all events planning, execution, and logistics inside and out line Cairo & Summer events in North Cost to drive the brand awareness. • Achieved the high number in brand awareness for 17.1% to 37% 2021.• Achieved 2022 (30% trail rate) for all brands .

Egypt

• Responsible for product visibility and availability in all Horeca outlets in Greater Cairo.• Managed trade incentives in certain outlets.• Tracking all materials for support our operation in different level.• Create the brand activation route plan.• Monitor the effectiveness of the settled plan and confirm the quality.• kept track of my daily achievements vs target and shared a daily MTD with all stakeholders.• Ensured all surveys conducted by my team are properly reflected on the system and conducted biweekly call backs.

Cairo Governorate, Egypt

• Implement brand and trade programs in the HORECA outlet & Airport outlet according to cycle plan.• Ensure the effective and efficient execution of marketing activities in the Horeca outlet.• Implement a HORECA business plan with customized trade program to meet business objectives and ensure superior performance.• Develop an effective working relationship with the HORECA outlet by giving assistance and support through regular communication and the prompt handling of problems and requests.• Develop and implement a trade coverage plan for marketing channel in the area.• Ensure that objectives in terms of availability, visibility, volume, margin, quality, and customer price of products are achievable for marketing outlets.• Execute the marketing activities in the HORECA outlet to meet customer and consumer objective as described in the cycle plan.

Maadi, Cairo Governorate, Egypt

• Achieve trade coverage visit and expand the visit plan to maximize route effectiveness and efficiency.• Ensure that territory volume and distribution objective of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of market.• Ensure optimal stock levels, product quality through stock management, orientation to the trade and reporting on supply chain and product issues.• Ensure that price is in line with the company strategy.• Gain customer participation in trade and consumer promotions, placement of merchandising materials, optimization of outlets. • product positions and impact “golden zone” display in line with the companies to maximize brand awareness and visibility.• Maintain support to the trade through regular and accurate communication, problem solving, specialized advice and fair trade.• Implement the account plans for merchandising and promotion through support of part time to achievedistribution and visibility targets.• To constantly monitor the achievement of yearly\cycle objective through accurate reporting and feedback.• To provide market information and reports to ensure that the relevant marketing people are fully always informed.

• Helping the customer need with speed, simplicity.• Handling customer inquiries & complains in a positive manner.• Ensure that the customer got all the needed service before leaving the counter.• Provide strong & updated product knowledge & competition’s offers awareness.• Supporting in maintaining the store’s always look & feel standards.• Handling cash and inventory.• Achieved the target and revenue target and customer experience targets.