At BAT, I've transitioned from a Global Graduate to a Category Manager, where strategic planning and analytical skills are at the forefront of my role. My academic foundation in Marketing Management at International Business School has been instrumental in understanding market dynamics and crafting customer-centric strategies.My commitment to excellence is demonstrated through my learning mindset and a steadfast dedication to customer experience. This combination of education and practical experience underpins my approach to driving category growth and maintaining robust industry relationships.