Peter Schmid Email & Phone Number

Thalwil, ZH, CH

Zürich Area, Switzerland

We are an award winning Field Marketing Agency, specialized in Sales and Brand Promotions, Merchandising, Field Sales Force Management, Brand Activation, Consumer Excitement & Roadshows.

Munich Area, Germany

- ‚Geschäftsführer‘ at Campari Deutschland GmbH- Member of the local board of directors with full P&L responsibility.- Leadership of development and implementation of all local and global business and brand strategies, concepts, projects.- Re-engineering of the company`s “Route-to-Market”.- Development of all local business departments, organisational.

Baar, Switzerland

- Managing Director and delegate of the board of directors - Overall P&L responsibility for the Swiss business.- Strategic and operative leadership of the entire organisation.- Management of 27 employees in Marketing, Sales, Finance, Logistics

Milan Area, Italy

- Strategic marketing management at corporate level. - Global responsibility for the Group´s portfolio of international brands.- Strategic leadership, brand planning, equity building and Innovation.- Integration and creation of a 360° marketing strategy for GLEN GRANT SINGLE MALT Scotch Whisky.- Marketing interface between local Business Units and the Group.

Zug

- Lead of the Swiss Marketing and Sales organisation, member of the local team of directors.- Responsible for the entire marketing and distribution of all Group brands such as CAMPARI, CINZANO, CYNAR, SKYY VODKA etc. as well as agency brands like GRAND MARNIER, FERNET BRANCA, JOSE CUERVO.- Enlargement of portfolio via acquisition of relevant agency.

Zug & Thayingen / Switzerland

- Overall responsibility for the categories “spreads & cooking cream”, “olive oil”, “culinary” and “cheese”.- Strategic lead for core brands such as BECEL, RAMA, BERTOLLI, BOURSIN.- Winner of the 2001 Swiss Marketing Trophy with the launch of Switzerland´s first functional food product “becel pro.activ”.- Conception and Implementation of Category.