Peter Searson Email & Phone Number

International Sales Manager for WeSC, Stockholm• Responsible for managing all aspects of WESC international sales currently representing 50 million in annual sales and 80% of the company’s total sales. • Work directly with 21 distributors around the globe, setting sales goals and business strategies to achieve them.• Represent the Sales Department in the Assortment Planning Group for seasonal brand development as well as design direction for the various international markets.• Co-host global sales meeting in Stockholm attended by over 200 attendees from around the world.• Organize Bread And Butter tradeshow in Berlin from booth set up, appointments, management and marketing meetings.• Responsible for selecting distributors for new markets as well as negotiating all distribution contracts.

2002 - 2007 International Sales Manager Paul Frank Industries• Responsible for managing all aspects of Paul Frank Industries international business currently representing 15 million in annual sales equaling 40% of the company’s total sales. • Developed international business from 3 million to 15 million in 4 years.• Negotiated all contracts between distributors and Paul Frank Industries.• Acts as sales manager to 14 international distributors.• Worked with distributors and 3rd party representatives to open 9 Paul Frank retail stores around the world.• Researched and selected distributors around the world, including: the Middle East, France, Spain, Italy, Scandinavia, UK, Korea, Hong Kong, Japan, Thailand, and Taiwan.• Worked closely with designers to accommodate international seasonal design needs.• Grew international business on “pre pay” conditions.• Managed 2 international liaisons to service all orders and shipping details.• Chosen to be the master of ceremonies at the fall 2006 international sales meeting1999- 2002- Northern California/Pacific Northwest Sales Representative-Paul Frank Industries• First sales agent representing Paul Frank Industries in Northern California.• Developed territory from $85,000 in annual sales to 3 million.• Achieved the highest average orders per door in the U.S.• Awarded the “MVP” award in 2002.• Hired and managed assistant sales agent to aid in operations

1990 to 1998- Mossimo Northern California Sales Representative• First sales agent representing Mossimo in Northern California.• Pioneered brand and grew sales to 6 million in annual sales.• Launched brand in department stores including Nordstrom and Macy’s West.• Developed Macy’s West business from zero to 4 million in annual sales.• Initiated first fashion merchandiser program for Mossimo to coincide with growing Macy’s business.• Developed and negotiated floor space for 35 in store shops with Macy’s West.• Worked with Macy’s buying team to manage gross profit margin goals.• Awarded “MVP” award in 1994.

Bachelors Of Science, Industrial And Organizational Psychology

Education record